Self Fulfilling Prophecy By Rene Adler Essay - 1094 Words

Self-Fulfilling Prophecy According to Adler, a person creates her life as a projection of these limiting beliefs in a self-fulfilling prophecy. In my case, since I believed I was alone and on my own, I chose to operate in ways that affirmed my beliefs about the nature of reality. I did not believe the world would provide for me, so I asked little and expected little, which affirmed my previously held beliefs. At Wright, we challenge our limiting beliefs to break the self-fulfilling prophecy and begin operating in new ways to implement new behaviors and create new beliefs. This is what the Performative learning is all about. The game is to recognize the limiting beliefs and behaviors and begin challenging them through experimenting with new behaviors. This is done through assignments where unconscious beliefs are confronted, new beliefs are created and the self-fulfilling prophecy is altered. As much as I thought I was alone and on my own early on in my growth work, I am seeing how the importance of the community, work and family (love) are critical for my survival and my personal satisfaction. Humanistic Psychology The Human Potential Movement was a time when thinkers began realizing that people naturally want to develop and naturally orient to human fulfillment, self-actualization and becoming their best self. Jessica Grogan, cultural historian and author, explores the humanistic psychology movement and traces how humanistic psychology continues to define the wayShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesWork–Life Conflicts 21 †¢ Creating a Positive Work Environment 22 †¢ Improving Ethical Behavior 22 Coming Attractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect OrganizationalRead MoreOrganisational Theory230255 Words   |  922 Pagesperformance without having to go through extensive reading. It deepens their understanding of issues with which they are confronted in practice, by putting them into a larger context. This book really helps students and managers to become wiser. Professor Renà © Tissen, Nyenrode Business University, The Netherlands This book will appeal to the student who seeks a thorough and critical understanding of organization theory. It is both rigorous and accessible, clearly and unashamedly pitched for readers who wish

Response to Harriet Jacobs and Frederick Douglass Readings

Critical Response on Harriet Jacobs and Frederick Douglass Both Douglass and Jacobs were inspirational icons for the African-Americans in American history. Their contributions to the abolition of slavery and liberalism of the African-American race in the U.S. are very notable and important too; not only for honor but also important to American literature. They both lived during the period of the Antebellum (1820 - 1865) when the abolition of slave trade was a big issue in the country. At this time, most writers were writing on the subject of slavery. The works of Harriet Jacobs and Frederick Douglass, Incidents in the Life of a Slave Girl and Narrative of the Life of Frederick Douglass, an American Slave respectively, were narratives of†¦show more content†¦He further narrates events that aided him being a man growing through a life of slavery. One very notable similarity between him and Jacobs is their persistence and refusal to give up on their quest for freedom. Also another example that should be taken from Douglass is that even after getting caught trying to escape and jailed afterward, he went forward to device another plan in order to gain his freedom which he finally got. Douglass’ freedom I would say is a reward for determination and refusal to give up. He fought hard to make sure his people were not looked down on but rather seen as important in the society. He showed his love for his people in his narrative by not giving full details of his escape so as not to jeopardize another person’s plan. In conclusion, as afore mentioned, these narratives are inspirational pieces which are of no doubt of the highest credibility and authenticity. They were meant to have some specific functions in the society; as to influence, motivate and inspire people. Indeed these narratives are good pieces of literature. These writers both existed during the same era and a time when the abolishment of slavery was a well discussed topic in the country. Their pieces were meant to be examples of good literature and also to influence people to fight against slavery andShow MoreRelatedResponse to Harriet Jacobs and Frederick Douglass Readings1204 Words   |  5 PagesCritical Response on Harriet Jacobs and Frederick Douglass Both Douglass and Jacobs were inspirational icons for the African-Americans in American history. Their contributions to the abolition of slavery and liberalism of the African-American race in the U.S. are very notable and important too; not only for honor but also important to American literature. They both lived during the period of the Antebellum (1820 - 1865) when the abolition of slave trade was a big issue in the country. At this timeRead MoreEssay about Fredrick Douglas And Harriet Jacobs1717 Words   |  7 Pages Keeping the slaves illiterate hindered them from understanding the world around them. Slave owners knew this. The slaves who were able to read and write always rebelled more against their masters. Frederick Douglass, author of A Narrative of the Life of Frederick Douglass, and Harriet Jacobs, author of Incidents in the Life of a Slave Girl, were prime examples. Both slaves had been taught how read and write at a young age, and both gained their freedom by escapi ng to the northern statesRead MoreFredrick Douglas and Harriet Jacobs1757 Words   |  8 Pages Keeping the slaves illiterate hindered them from understanding the world around them. Slave owners knew this. The slaves who were able to read and write always rebelled more against their masters. Frederick Douglass, author of A Narrative of the Life of Frederick Douglass, and Harriet Jacobs, author of Incidents in the Life of a Slave Girl, were prime examples. Both slaves had been taught how read and write at a young age, and both gained their freedom by escaping to the northern statesRead MoreThe History of American Literature3501 Words   |  15 Pagesestablishing a writing community in Philadelphia. In 1727 he and a group of friends established a mens reading club in Philadelphia called the Junto . Members shared printed works and discussed topics of the day. Such reading and discussion clubs became an important part of American culture. Women organized literary circles in the 1750s and 1760s. These groups, known as salons, resembled mens reading clubs. They also encouraged members to compose their own work, mainly poetry, but very few of these Response to Harriet Jacobs and Frederick Douglass Readings Critical Response on Harriet Jacobs and Frederick Douglass Both Douglass and Jacobs were inspirational icons for the African-Americans in American history. Their contributions to the abolition of slavery and liberalism of the African-American race in the U.S. are very notable and important too; not only for honor but also important to American literature. They both lived during the period of the Antebellum (1820 - 1865) when the abolition of slave trade was a big issue in the country. At this time, most writers were writing on the subject of slavery. The works of Harriet Jacobs and Frederick Douglass, Incidents in the Life of a Slave Girl and Narrative of the Life of Frederick Douglass, an American Slave respectively, were narratives of†¦show more content†¦There was no much liberty given to slaves at this time as feelings of love were not allowed to mature in the hearts of slaves. The continuous change of masters/mistresses built in the slaves mixed emotions towards their owners and masters. Freedom, what every (at least most if not all) slave looked forward to was pushed farther away from them. Hence every slave’s attempt to escape from slavery would always have a tragic end. Jacobs’ perception of freedom was different from what other slaves saw as freedom. The common practice was to work hard and buy your freedom from your master but because she was enlightened, she did not accept that as a good way to gain freedom. From my own point of view, Jacobs did not just want to gain her freedom for just her sake but she tried to abolish some of the practices that misinterpret man’s status. Jacobs’ love for humanity was what she was fighting for. No wonder she had mixed feelings of happiness and unhappiness when her freedom was bought, happiness in the sense that she was free at last but she was unhappy because at the end, she was still treated as a property and not as a human, as it ought to be. Jacobs’ main inspiration for such actions she t ook might have come from the fact that she did not want her children to continue living as slaves, and for this I think she fought so hard. Harriet Jacob’s narrative is both inspiring and exemplary to other slaves in existence and yet unborn. This story shows theShow MoreRelatedResponse to Harriet Jacobs and Frederick Douglass Readings1192 Words   |  5 PagesCritical Response on Harriet Jacobs and Frederick Douglass Both Douglass and Jacobs were inspirational icons for the African-Americans in American history. Their contributions to the abolition of slavery and liberalism of the African-American race in the U.S. are very notable and important too; not only for honor but also important to American literature. They both lived during the period of the Antebellum (1820 - 1865) when the abolition of slave trade was a big issue in the country. At this timeRead MoreEssay about Fredrick Douglas And Harriet Jacobs1717 Words   |  7 Pages Keeping the slaves illiterate hindered them from understanding the world around them. Slave owners knew this. The slaves who were able to read and write always rebelled more against their masters. Frederick Douglass, author of A Narrative of the Life of Frederick Douglass, and Harriet Jacobs, author of Incidents in the Life of a Slave Girl, were prime examples. Both slaves had been taught how read and write at a young age, and both gained their freedom by escapi ng to the northern statesRead MoreFredrick Douglas and Harriet Jacobs1757 Words   |  8 Pages Keeping the slaves illiterate hindered them from understanding the world around them. Slave owners knew this. The slaves who were able to read and write always rebelled more against their masters. Frederick Douglass, author of A Narrative of the Life of Frederick Douglass, and Harriet Jacobs, author of Incidents in the Life of a Slave Girl, were prime examples. Both slaves had been taught how read and write at a young age, and both gained their freedom by escaping to the northern statesRead MoreThe History of American Literature3501 Words   |  15 Pagesestablishing a writing community in Philadelphia. In 1727 he and a group of friends established a mens reading club in Philadelphia called the Junto . Members shared printed works and discussed topics of the day. Such reading and discussion clubs became an important part of American culture. Women organized literary circles in the 1750s and 1760s. These groups, known as salons, resembled mens reading clubs. They also encouraged members to compose their own work, mainly poetry, but very few of these

Pros and cons of fast food free essay sample

Since the 20th century fast food has become extremely popular as an alternative to home-cooked meals. Year by year the number of restaurants specializing in fast food has been growing. What are the reasons of this sweeping popularity? What are the advantages and disadvantages of eating this type of food as opposed to normal foods or meals? Pros Firstly, fast food saves time allowing people to buy food from almost everywhere without long waiting time. Nowadays many people are in a hurry, which usually leaves little time to shop for and prepare meals. Fast food fulfills a need for todays often over-scheduled society. Secondly, it is easily obtainable as fast food restaurant networks usually include many locations. Fast food is also definitely cheaper and the majority of people can afford it. The forth advantage of fast food is the amount of choices a customer have over his food. Fast food provide food of different taste and culture, allowing customers to choose the type of food they would like to eat. We will write a custom essay sample on Pros and cons of fast food or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lastly it is delicious. To be honest, most fast food menus are incredibly delicious and their smell is unmatched. This delicacy could be one of the reasons as to why many people prefer to have fast foods as opposed to having normally prepared meals. Cons The first disadvantage of fast food is it’s health concern. This type of food is richer in fats, oils, salt, sugar and chemicals than home cooked meals. It can lead to obesity and diseases such as diabetes, high blood pressure, strokes, and heart related symptoms due to high cholesterol from excessive fat. Fast food does not have to be unhealthy, but most of the time it is; While there are some ways to eat a well-balanced, nutritious meal at a fast food restaurant, the unhealthy options are more common and more appealing. Consumers often order foods with more fat, calories, sugar and sodium, and less nutrition and vitamins than is necessary that is harmful for people with heart disease, high blood pressure and diabetes. The second disadvantage of fast food is the decreased amount of socializing. Eating ready to serve food reduces the quality time that a family can spend together cooking and eating. In the third place there are lines. When everyone is going to lunch at the same time it can take longer either inside or driving through at a fast food place than a full service restaurant. One more disadvantage for fast food is the quality. As most workers in fast food branches are not professional chefs, the quality of food being made in a fast food restaurant is not at high standard. In addition, the production of fast food products is reported to have a serious environmental impact, something outside the awareness of most consumers. The fast food industry is considered to be a major contributor to global warming. Worldwide meat production is estimated to emit more greenhouse gases than global transportation or industrial processes combined. In conclusion, the disadvantages of fast food balance the advantages. Fast food may be convenient, cheap and tasty, however these advantages can easily contradict themselves as they can encourage the customers to overeat, leading to various health problems. I believe that provided the rest of the meals are nutritionally balanced, eating fast foods once or twice a week may be fine though.

Merchant Of Venice Shylock The Antagonist Essays - Orientalism

Merchant Of Venice: Shylock the Antagonist? In The Merchant of Venice, by William Shakespeare, there appears Shylock. He is a Jew, that much we are told in the cast list. But, as the play unfolds Shylock is seen to be the villian. He is protrayed as being cold, unbending, and evil. But is he? Is Shylock really the antagonist in this play or can he also be viewed as persecuted individual who resorts to revenge only after he has been pushed too far. To fully understand the character of Shylock we must first look at Elizabeathen attitudes towards Jews. In the sixteenth century Jews were rarely if ever seen in England. In the Middle Ages Jews had fled to England to escape persecution in France under the Normans. They were granted charter in England by Henry I in return for a percentage of their profits from trade and moneylending. It is here that the stereotype of Jews lending money was started. Because of the tariffs placed on them by the crown Jews took to charging high interest rates to secure profits for themselves. Here we see echos of Shylock with his usury. Finally the Jews were ordered out of England in 1254 by Edward I. They did not return to England until the later half of the seventeenth century. (Lippman 3-4) Jews were also viewed as devils by Elizabeathan audiences. Old stories portrayed them as "blood- thirsty murders" that poisoned wells and killed Christian children for their bizarre Passover ritu! als. (Stirling 2:1) These were the stereotypes which Shakespeare's audience held in regard to Jews. Shakespeare himself had never seen a Jew but he goes to great lengths to humanize Shylock even while perpetuating the stereotype. In Act 1:3, before Shylock ever says a word to Antonio, he lets the audience know in an aside that he hates Antonio. He hates him for having hindered him in business and for having humiliated him in public by spitting on him and calling him names such as "dog" and "cutthroat Jew". Shylock tells the audience he hopes to exact revenge on Antonio both for his own humiliation and for the persecution that the Jews have long suffered at the hands of the Christians. I hate him for he is a Christian;. . . If I can catch him once upon the hip, I will feed fat the ancient grudge I bear him.He hates our sacred nation . . . Curs?d be my tribe if I forgive him (I,iii,40-49) Shylock then tells Antonio that he wants to be friends with him and will conclude the bond for a pound of flesh as a "merry sport." In the second act, however, he still seems to bear a deep grudge against the Christians, for he tells Jessica that he is going in hate and not in friendship to dine with them. "But yet I'll go in hate to feed upon the prodigal Christian. . . .I am right loath to go." (II,v,14-16) After Jessica's elopment, Shylock suspects Bassanio and Antonio of abetting her escape, and this suspicion increases Shylock's animosity toward Antonio. We learn later in the play that Antonio has personally rescued a number of debtors from Shylock's bonds when Antonio says "I oft delievered from his forfeitures; Many that have made moan to me." (III,iii,23-24) We also discover that Shylock cannot or will not explain his reasons for demanding Antonio's flesh. "But say it is my humor," is all the reason he is able to show. The sum of Shylock's motives for hatred is gi! ven in the rarely quoted lines b efore the famous "Hath not a Jew eyes": "He hath disgraced me, and hind'red me half a million; laughed at my losses, mocked at my gains, thwarted my bargains, cooled my friends, heated mine enemies_and what's his reason? I am a Jew." (III,i,49-54) (Lippman 2) Shylock himself is an alien in a society geared towards Christians. His clothes, customs and race make him an object of scorn in Venetian society. We as a modern audience are bound to feel some sympathy for him. When Jessica runs away from home we realized that Shylock's most trusted prop has failed him, he placed absolute confidence in his daughter with his house and wealth. The fact that he cries out for his ducats as well as his daughter should not obscure the sense of keen personal loss he feels. " I say my daughter is my own flesh and blood." (III,i,34) We also see this when Tubal tells Shylock that Jessica has traded one of his rings for a monkey. Shylock's lamentation for his

The Fundamentals of Islam

The Fundamentals of Islam Free Online Research Papers Radical Islamism has clearly been on the rise in recent years, and is even more noticeable with the recent attacks and threats to Untied States soil. What has led to this radical type of lifestyle, or thinking? Well, there are many reasons for it, but let briefly ponder the following statement. â€Å"There was also a movement from viewing all things European as Christian and, therefore, forbidden, and toward viewing technological progress and even constitutional forms of government and concepts such as separation of religion and state as separate from faith (Waines, 2001).† This is part of the thought process that has led to the rise of radical Islamism. The thought that progress in government, industry and technology are â€Å"forbidden† to the people of Islam, because it had come from Christians. To me this thought process is similar to Nazi-ism. The German public was showered with rhetoric from Hitler and his supporters that led them to believe that the Jewish people were responsible for their economic burdens. This is different in many ways, but I feel that the similarities are plentiful and frightening. Throughout the rest of this paper I will summarize the rise of radical Islamism from modernization and dependency. I will also demonstrate possible strategies for Islam regress from this type of thinking. Theorists, philosophers and many other feel that the rise of radical Islamism can be attributed to dependency and modernization. I do not agree with them but in the slightest extent, and I will further elucidate my thoughts. As states in my introduction, I feel that radical Islamism is eerily similar to Nazi-ism. The Nazi regime was founded on propaganda and rhetoric that was used almost as psychological warfare on Germanys own citizens. Just as the German public was pounded with anti-Jewish propaganda the Islamic people are pounded with the anti-Christianity propaganda. Islamic leaders have used changes in society and culture to fuel this hatred and adapt the propaganda they utilize to spread this hatred of Christianity. For example, I feel that they have definitely used the theories of dependency and modernization to further their rhetoric against Christianity, however I do not feel that dependency and modernization themselves have had that dramatic of effect on the Islamic people. These changes in society and culture are not the reasons for terrorism and suicide bombings; it is the teachings of their radical leaders that lead them down these extreme paths. The economic life of Islam is very simple. It is based upon solid foundations and Divine instructions. Earning ones living through decent labor is not only a duty but a great virtue as well. Dependence of any able effortless person on somebody else for a livelihood is a religious sin, a social stigma and disgraceful humility. A Muslim is enjoined by God to be self-supporting and to stay away from being a liability on anybody. Islam respects all kinds of work for earning one’s livelihood so long as there is no indecency or wrong involved. With a clear conscience and due respect from society the Muslim can roll up his sleeves and undertake any kind of work available to provide for himself and his dependents. Prophet Muhammad is reported as having said that it is far better for one even to take his rope, cut wood, pile it up and sell it in order to eat and give charity than to beg others whether they give him or not. According to Islam, the status of honest working men cannot be lowered on account of the kind of work they are doing for a living. Yet the laboring workers have no limited scope for improving their lots and raising their standards as high as possible. They have equal opportunities at their disposal and enjoy freedom of enterprise. To me, it does not sound like modernization or dependency should have caused these people to take up arms and start blowing up national landmarks. Whatever the individual makes or earns through lawful means is his private possession, which neither the State nor anybody else can justifiably claim. In return for this right of private possession he has only to fulfill certain obligations to the society and pay certain taxes to the State. When this is done, he has full rights to protection by the State, and his freedom of enterprise is secure and guaranteed. Under the Islamic system the menace of capitalism or communism never arises. The enterprising individual is responsible for the prosperity of the State, and the State in turn is responsible. The reason that Islamism turned radical was from the radical teachings of certain Islamic leaders. These leaders used political rhetoric and social propaganda to fuel their anti-Christian teachings and spread their extreme beliefs. They convinced their people that Christianity and Democracy were evil and capitalist. That Allah would want them to use whatever means necessary to stop the spread of this type of structure from poisoning their society. This is why we see radical Islamism. I must say, it does seem like a modern form of Nazi-ism. However, not that I have examined where I think these problems root from, let me briefly examine how I think moderate Islamic leaders can bring an end to these extreme followings. Traditional Islam is a very simple way of life, and that is what these leaders need to bring to the forefront. The moderate teachers and leaders need to put themselves out in the public and stress the teachings of Muhammad and the traditional Islam religion. They need to show them that all of this violence contradicts these teachings and the beliefs that their religion is founded on. Stress to the people of Islam that they need to find their traditional roots once again. Suggest to them that they need to get back to the basics. The fundamentals of Islam are not about terrorism or political gain. They can even take it one step further and tell them that their current actions mirror that of the capitalists. Islam is not about making political statements and random acts of violence. Islam is a simple way of life based on the five pillars that I will describe below: The shahadah, which is the basic creed or tenet of Islam: aÃ… ¡hadu al-lÄ  ilÄ ha illÄ -llÄ hu wa aÃ… ¡hadu anna muÄ §ammadan rasÃ… «lu-llÄ h, or I testify that there is none worthy of worship except God and I testify that Muhammad is the Messenger of God. This testament is a foundation for all other beliefs and practices in Islam. Muslims must repeat the shahadah in prayer, and non-Muslims wishing to convert to Islam are required to recite the creed. Salah, or ritual prayer, which must be performed five times a day. Each salah is done facing towards the Kaaba in Mecca. Salah is intended to focus the mind on God, and is seen as a personal communication with him that expresses gratitude and worship. Salah is compulsory but flexibility in the specifics is allowed depending on circumstances. In many Muslim countries, reminders called Adhan (call to prayer) are broadcast publicly from local mosques at the appropriate times. The prayers are recited in the Arabic language, and consist of verses from the Quran Zakat, or alms-giving. This is the practice of giving based on accumulated wealth, and is obligatory for all Muslims who can afford it. A fixed portion is spent to help the poor or needy, and also to assist the spread of Islam. The zakat is considered a religious obligation (as opposed to voluntary charity) that the well-off owe to the needy because their wealth is seen as a trust from Gods bounty. The Quran and the hadith also suggest a Muslim give even more as an act of voluntary alms-giving (sadaqah). Sawm, or fasting during the month of Ramadan. Muslims must not eat or drink (among other things) from dawn to dusk during this month, and must be mindful of other sins. The fast is to encourage a feeling of nearness to God, and during it Muslims should express their gratitude for and dependence on him, atone for their past sins, and think of the needy. Sawm is not obligatory for several groups for whom it would constitute an undue burden. For others, flexibility is allowed depending on circumstances, but missed fasts usually must be made up quickly. Some Muslim groups do not fast during Ramadan, and instead have fasts different times of the year. The Hajj, which is the pilgrimage during the Islamic month of Dhu al-Hijjah in the city of Mecca. Every able-bodied Muslim who can afford it must make the pilgrimage to Mecca at least once in his or her lifetime. When the pilgrim is about ten kilometers from Mecca, he must dress in Ihram clothing, which consists of two white seamless sheets. Rituals of the Hajj include walking seven times around the Kaaba, touching the Black Stone, running seven times between Mount Safa and Mount Marwah, and symbolically stoning the Devil in Mina. The pilgrim, or the hajji, is honored in his or her community, although Islamic teachers say that the Hajj should be an expression of devotion to God instead of a means to gain social standing. These are the fundamentals of the traditional Islam religion and way of life. If I were to give any advice to the leaders and teachers that can make a difference and try to bring and end to radical Islamism, it would be to bring these fundamental teaching back to the forefront. It is what Islam was founded on, and it will show them that their current path is wrong. This is a lot easier said then done, but I feel that this would be the most effective method to utilize. Research Papers on The Fundamentals of IslamBook Review on The Autobiography of Malcolm XAppeasement Policy Towards the Outbreak of World War 2Assess the importance of Nationalism 1815-1850 EuropeQuebec and CanadaComparison: Letter from Birmingham and CritoBringing Democracy to AfricaCanaanite Influence on the Early Israelite ReligionRelationship between Media Coverage and Social andHip-Hop is ArtPETSTEL analysis of India

How to Tell Your Parents You Got F on a Test

How to Tell Your Parents You Got F on a Test Okay, relax, you got an F on the test and now you’re searching online for tips and tricks to telling your parents and coming out alive. First of all, you’re not the first person to fail a test and you won’t be the last. It happens. In this article we’re going to go over the ideal strategy when it comes to dealing with mom and dad. Let’s get started. 1. Don’t Lie: Just Be Honest Yep, there’s no reason to lie. It’s not worth it and in 99.9% of the cases or scenarios we could come up with being honest will work out better for you in the end. Trying to lie and avoid things will only make everything much, much worse. When you tell your parents, just be perfectly honest and keep the initial saying really short. For example, this will do just fine: â€Å"Mom/Dad, I got an F on the test.† Once you say that just keep your mouth shut for a second and let mom or dad digest the information. They might blurt out something like, â€Å"OMG!† or, â€Å"Come on! Why?† but don’t be quiet to reply. Wait at least 3-5 seconds to see if their finished. Gauge their current attitude. Hey, are they having a good or bad day in general? 2. Prepare Your Explanation Beforehand Even though you’re going to be brutally honest, you shouldn’t wing it. The more coherent, logical and thought-out your explanation the more they’ll take you seriously. If you found the class incredibly boring and partied instead, then tell them that without being a child about it. If they interject, that’s fine. There’s no reason to get into an argument. That won’t help. Just calmly make it clear you’re telling them the honest truth and do it with some forethought. 3. Take Their Reaction In-Stride like an Adult Resolve yourself beforehand to take anything they say or do in-stride. Meaning you’re willing to take your lashes. This isn’t the end of the world. It doesn’t mean you’ll be a failure in life. It doesn’t mean that you’re going to have to drop out. It just means you need to make some changes (more on this momentarily). Don’t protest. Don’t try to defend yourself. Agree with everything they say and do without hesitation or resistance. Trust me, it works wonders. If you agree with everything and erase any possibility of argument, they’re far more likely to see things from your perspective instead of theirs. 4. Be Ready to Tell Them What You’re Going to Change When they ask you what you plan to do about it, have something prepared. Don’t be like, â€Å"I dunno /shrugs.† Instead you should show them you already have a plan of action. And mean it! Be sincere! 80% of human communication is unspoken and most parent’s a highly attuned to their own child’s BS. You’re going to study harder and take the course work more seriously. You’ve arranged a meeting with the professor to go over your options. You’ve joined a study group to make sure that you pick up the slack for the rest of the class. You’ve spoken with your advisor and there’s more than enough room to retake the class and still graduate on time. You’ve nailed down what went wrong and you know exactly how to fix it so this doesn’t become a bad habit. You’ve talked to the grant people and are taking the necessary steps to stay eligible. Failing a test can be a pretty substantial eye-opener so let your parent’s see how much wider your eyes are now. 5. Practice Being a Good Listener but be Confident Listen to what they say, but if they’re way off the mark in how they react you need to be confident. If they go off the deep end then you need to take this chance to be independent and call your own shots. This is, after all, your own life and your own education. Listen intently and when you reply, make sure they understand you heard them. But, don’t let mom and dad walk all over you in their quest for the perfect son/daughter. â€Å"I appreciate your advice, but I need you to know I got this.† There’s a big difference with taking your lashings and letting yourself get walked all over just because you made a bad call. College is a time to learn from our mistakes on our own and mom and dad need to understand this. 6. Follow Through Unless you plan on dropping the class, follow through on what you said you would do. If you don’t, then you risk making things 10 times harder should something like this come up again. It’ll be a learning experience that in more ways than one helps to set the tone of your adult life after college. How did you deal with telling your parent’s about the last time you failed a test? How did it go? Share the experience and help others when it’s their time up to bat!

The Developing Manager Essay Example | Topics and Well Written Essays - 5000 words

The Developing Manager - Essay Example Ð °rds on the bÐ °sis of group pÐ °rticipÐ °tion Ð °nd involvement in such Ð °reÐ °s Ð °s setting goÐ °ls Ð °nd Ð °pprÐ °ising progress towÐ °rd goÐ °ls, engÐ °ge in much communicÐ °tion both down Ð °nd up Ð °nd with peers, encourÐ °ge decisionmÐ °king throughout the orgÐ °nizÐ °tion, Ð °nd otherwise operÐ °te Ð °mong themselves Ð °nd with their subordinÐ °tes Ð °s Ð ° group. My orgÐ °nizÐ °tion Ð °pplies neither of in-Ð °bove described styles. It is rÐ °ther something in the middle of exploitive – Ð °uthoritÐ °tive Ð °nd pÐ °rticipÐ °tive-group which cÐ °n be referred to Ð °s consultÐ °tive. MÐ °nÐ °gers within my orgÐ °nizÐ °tion hÐ °ve substÐ °ntiÐ °l but not complete confidence Ð °nd trust in subordinÐ °tes, usuÐ °lly try to mÐ °ke use of subordinÐ °tes ideÐ °s Ð °nd opinions, use rewÐ °rds for motivÐ °tion with occÐ °sionÐ °l punishment Ð °nd some pÐ °rticipÐ °tion, engÐ °ge in communicÐ °tion flow both down Ð °nd up, mÐ °ke broÐ °d policy Ð °nd generÐ °l decisions Ð °t the top while Ð °llowing specific decisions to be mÐ °de Ð °t lower levels Ð °nd Ð °ct consultÐ °tively in other wÐ °ys. CommunicÐ °tion is the process of sending Ð °nd receiving informÐ °tion or communicÐ °tion with Ð °nother person. In Ð ° simplistic form, informÐ °tion is sent from Ð ° sender or encoder to Ð ° receiver or decoder. In Ð ° more complex form feedbÐ °ck links Ð ° sender to Ð ° receiver. This requires Ð ° symbolic Ð °ctivity, sometimes viÐ ° Ð ° lÐ °nguÐ °ge. CommunicÐ °tion development is the development of processes enÐ °bling one to understÐ °nd whÐ °t others sÐ °y (or sign, or write) Ð °nd speÐ °k(or sign, or write), trÐ °nslÐ °te sounds Ð °nd symbols into meÐ °ning Ð °nd leÐ °rn the syntÐ °x of the lÐ °nguÐ °ge. CommunicÐ °tion is bÐ °sed on the ideÐ ° of respect, promises Ð °nd the wÐ °nt for sociÐ °l improvement. NonverbÐ °l communicÐ °tion deÐ °ls with fÐ °ciÐ °l expressions Ð °nd body motions. 93% of â€Å"emotionÐ °l meÐ °ning† we tÐ °ke from other people is found in the person’s fÐ °ciÐ °l expressions Ð °nd tone of voice, the other 7% is tÐ °ken from whÐ °t the person Ð °ctuÐ °lly sÐ °ys (More

Global mgmt wk 3 Research Paper Example | Topics and Well Written Essays - 1250 words

Global mgmt wk 3 - Research Paper Example This software assists in decision-making that helps increase margins and enhance cash flows. Microsoft Dynamics NAV improves your confidence and visibility on all levels of your business by providing â€Å"an intuitive RoleTailored user interface, built-in workflows, and integrated systems† (Microsoft, 2012). It also offers self-help tools to its end-users and real-time information that minimizes the need to ask assistance from IT personnel. It also provides third-party solutions. This system requires only low investment and is highly compatible to your existing technology, thus, avoiding the need and costs for upgrade. It is available in different countries and provides translation to selected languages. It provides service plan that allows users to upgrade to newer versions. Costs start at $2,610 per single user, but the final pricing is determined by the purchasing partner. Pros: Suitable for any organization size, simple and user-friendly, offers self-help tools and third-party solutions, minimizes upgrade costs, widely available and multilingual, compatible with existing technology DBA Manufacturing is software for small businesses. It is good for 5-50+ users and combines the core functions of ERP and MRP. It resolves the complexities of ERP systems. It offers process workflow that is suitable to any company. It enhances operational performance, quality and efficiency, while minimizing inventory and work in progress status. This software provides a unique self-help sales model that allows users to freely navigate the software. It offers a lower price and incurring costs. There is also a downloadable free evaluation tool on their website, where the mentioned sales model was derived. It includes sample company data on a sample version of the software. DBA is self-implemented unlike other ERP systems which outsource consultants for implementation. It allows its end-users to start up the system on their own. Inquiries

Green marketing Essay Example for Free

Green marketing Essay With the rise of growing consciousness for environmental protection, people are now becoming more less-sensitive with price premiums as long as they earn the benefits of these eco-products. This environmental concern revolution has begun to also uncover the various factors that enable consumers to purchase these specially-packaged products. This stage was able to assess the following: (a) price sensitivity issues, (b) package convenience, (c) environmentally-concerned, and symbolic environmentally-concerned aspects of the individual which are depicted in the results made by the Mintell Poll in Great Britain. From the study of the poll, a considerable number of people are concerned on putting value in the process of packaging of these bio products. See the following for the results The rise of green marketing Peattie (2005:357) It was only during the 1980’s when people start to speak about green marketing. Almost suddenly, consumption of the greenest products and health consciousness came to be the talk of the town. Like any new phenomena, it was soon the topic of the marketing research of most firms. With this awareness of the green market, companies have reverted to environmentally-friendly modes of production and operations. However, there also came to a point when this green marketing was only about selling, and that the green aspect was all a disguise. Legislations and other policies rose to halt this growing and gnawing concern. Redefinition of green marketing A number of marketing processes have been enumerated to reshape the approach of this market, as follows:   a redefinition of the product which encompasses the means of production and distribution. A willingness to change markets as well as changing products as a sustainable economy will require more than new product developments   an emphasis on benefits from product use to show the joys of product ownership   marketing communication that aims to inform rather than impress a focus beyond current customer needs   a willingness to manage demands and expectations   an emphasis on costs rather than price   taking more responsibility on consumer and societal welfare Most firms have long been focused on selling and just making profits, whereas the customer has always been into the marginal interests. Since the birth of green marketing, consumers have favored this product, and thus the producers or the firm has to follow this lead. This would work in a world of entirely marketing oriented firms, but neglects mostly the internal environment. Changes in Medicine / Bio-cosmetics Akoh (2004:513) We have clearly presented our views and thorough research in the previous sections and will now give light to the other side of bio-cosmetics – the various changes in medicine that may help or hamper the lives of the individuals using these products. Innovation in medical treatments in terms of technological-use or through the minimally invasive techniques (MIT) prompted the way for advancements to significantly reduce pain, recovery time, and even hospital stays with marked improvements in cosmetic outcome and overall cost effectiveness. Bio-cosmetics for one, has enabled practicing surgeons to aid their treatments with the latest surgical cares that will serve as a catalyst to one’s full recovery. Yaron Munz (2004:223) MITs were used in a wide range of procedures long before they were applied to surgery, but only then did they become exposed to the general public. Through the close collaborations of innovative surgeons and technologists, MIT was rapidly advanced in the society. Conrad (2005:3-14) Since 1980’s profound changes happened in the field of medicine that have created a huge impact in health conditions. Patients started to become more knowledgeable and involved in the medical information on various treatments even in choosing their health insurance policies and in seeking out medical services. The biotechnology industry in particular has their ups and downs but it definitely gave birth to a promising future that may indeed revolutionize healthcare. Such products of these dynamic changes are the bio-products, such as bio-cosmetics. Bio-cosmetics Ethics Todd (2004:86) In line with the field of an innovative scene in biotechnology, environmental ethics and eco-marketers come together to reinstate the status of these bio-products to garner consumer appeal and make them realize the importance of being socially-involved and responsible. So the question arises, in an era where eco-friendly is hip, how do we infuse ethics and product aesthetics? Ethics simply realizes and acknowledges the fact that these bio products, specifically bio-cosmetics targets the image of beauty related to health and not marked by politics. However, not everyone seems to be pleased with all these biotechnological advancements as these groups believe that these cosmetics, drugs or other bio-products have the potential of threatening the â€Å"soul† or â€Å"dignity† of the person given the extent of effect it impacts the one who intakes. Although these are not sufficiently backed-up by scientific evidences, still the concern or the argument is present. Judgments regarding these agents or products still rely heavily on the ethical principles of both the buyers and the sellers. Holtug (1999:4) In ethics, it is also important to note that in the process of considering the usage of these bio-products for medicinal purposes, we should also draw the line between enhancing or treating. What is indeed the distinction between the two that justifies the use of these products or agents? Treatment can be referred to as an intervention that aims to cure a disease or an ailment. Enhancements on the other hand, do not attempt to cure a disease or reduce its effects. Therefore, the question on whether one should enhance or treat a person is touching on the ethical composition of the individual. With the pool of genes in a person, in the community and in the world, how can one identify which feature or trait should be eliminated or enhanced through medical interventions? How is it being determined? How are people with these inequalities being compensated for their state of difference? At the end of the day, how will it also affect the social attitudes of those undergoing medical treatments or enhancements?

A Literary Analysis of Robert Cormiers The Chocolate War Essay

A Literary Analysis of Robert Cormier's "The Chocolate War" The Chocolate War is a story which takes place in New England in the 1970's. Most of the events happen in a Catholic school. Since this school was exclusively for boys, they were constantly trying to prove their power over each other. The story is told in third person omniscient. The story's mood is suspenseful. With each page turn one wonders if Jerry will take or refuse his chocolates. The protagonist of this story is Jerry Renault and the antagonist in Archie Costello. Jerry is a very quiet fifteen year old boy. He is also the quarterback for the Trinity High junior varsity football team. He is a very troubled individual due to his mother's death. He appears to be angry toward the whole world. Jerry is very ordinary and wants more change in his life instead of the same old thing. Archie Costello is 17 year old boy who is a member of the high school's very prestigious club called The Vigils. Archie is the "assignment giver". He gives assignments to the younger class men to do very mischievous things; for example, loosening all screws on desk chairs and chalkboards so that they will fall apart when students and teachers touch them. Archie is very clever and conniving. Many other characters contribute to the excitement of this story. Obie, another member of The Vigils, is Archie's sidekick. He helps Archie carry out all of his assignments. Obie has hostile feelings towards Archie because Archie gets all the glory while Obie does all the hard work. Obie is very soft spoken; he will not speak out against Archie about his anger. Brother Leon is the assistant headmaster of Trinity High School. He is very evil and... ... his groin but tries to defend himself. This is against the rules. After this a "free for all" begins. The lights are turned off by Brother Jacques, who is trying to stop all the madness. The story ends as Jerry is lying almost unconscious in his friend Goober's arms. Archie is taking pleasure in the whole scene, and Brother Leon is standing alone, watching this whole production as the ambulance draws near. The theme of The Chocolate War would have to be, being a nonconformist can make you an outcast by most people, and it can sometimes even bring harm to you. But if you are being a nonconformist with good reason, then you have to be willing to take the abuse. In Jerry's case it almost got him killed, and he still could not understand everyone's cruelty; but he knew that what he was doing was right in his heart.

Theory of Communication

Theories of communication A theory is a set of ideas that can be used to understand, explain and make predictions about something. Theories of communication provide ways of analysing communication between people and give care practitioners an insight into what works and why. Michael Argyle (1925–2002) was a social psychologist who researched and developed theories about human communication and interpersonal interaction. He focused on both verbal and non-verbal communication, carrying out experimental research to test and develop his theoretical ideas (see Argyle, 1967, 1969 and 1975).Argyle’s ‘communication cycle’ theory sets out to understand, explain and predict how communication occurs between people in one-to-one situations. In The Psychology of Interpersonal Behaviour (1967), Argyle proposed that communication is a skill that needs to be learnt and practised like any other skill. Argyle’s (1967) claim was that human communication is essentially a two-way process that involves people sending, receiving and responding to each other’s verbal and non-verbal messages.The receiver of the message keeps the communication going by responding to or by giving feedback to the original message. This process then repeats and builds into a communication cycle. Care practitioners need to have an understanding of group processes and patterns of group behaviour in order to interact and communicate well in the various group situations that they experience. Understanding how groups form and then develop is an important part of this. Bruce Tuck man (1965) outlined a model of group development based around a number of stages, or a sequence, of group activity.Tuck man’s (1965) theory suggests that groups must go through these stages to be effective and that the pattern of communication in each of the four stages is different 1. Forming involves group members coming together and asking basic questions about the purpose and aims of t he group, each member’s role within it and commitment to it. In this first stage of group development, members tend to feel quite anxious, often prioritise their own interests and may feel ‘disorientated’ in their interactions with others. A leader usually emerges in this early stage. . Storming, the second stage, is a period of conflict within the group. Members may argue over the purpose of the group, may contest its aims and sometimes resist the authority and role of the leader. In this stage, power and control are the main issues. Eventually, the purpose of the group and the roles within it become clearer as power and control battles are won and lost. Without tolerance and patience at this stage, the team will fail. Co-operation between members should begin to develop towards the end of this phase. . Norming is the stage when the group’s identity develops. A strong set of shared values, norms of behaviour and a group ‘culture’ emerge. The group arrives at one goal and agrees a shared plan to achieve it. The group becomes more cohesive and group members tend to work together to resolve conflicts. 4. Performing is the stage when the group finally matures and gets down to working effectively. Members tend to focus more on the overall goal rather than on relationships between themselves.Relationships have, by this stage, become more comfortable and are based on trust and mutual support. Reflect A group may or may not reach the performing stage: effective, high performing teams do but other less effective groups may get stuck at one of the earlier stages, particularly if they are unable to resolve the challenges or crises associated with that stage of group development. Effective communication within a group situation is a key influence on whether a group reaches the performing stag Theory of Communication Case Study Theory of Communication Introduction to Communication Good communication and interpersonal skills are vital for success in business. The ability to communicate clearly and persuasively is often seen as the key characteristic of the effective manager or administrator. High level communication skills are also essential in specialised functions, such as marketing, human resource management, public relations and secretarial. Communication is the means by which individual employees convey their wants, ideas and feelings to others,( not only managers or specialists). Process of Communication ContextMedium/Channel Message Feedback Noise Communication can be defined as the process by which, ideas, information, opinions, attitude, and feeling are conveyed from one person to another. The communicator or sender is the person who initiates the conversation by sending a message. The receiver is the person who receives the messages and completes the communication by responding to it. Mo st communication is two way and has to have both a sender and receiver, either face to face or by other means such as telephone, letters, e-mails etc. Body language also plays a big part in communication. Sender EncodingReceiver Decoding Communication codes * Written language * Spoken language * Dress * Body language * Pictures, photographs and graphic illustrations. * Sign language, Braille. * Numbers * Computer language Communication Medium The medium is the means used to transmit the message. Media can be categorised into five headings; written, oral, visual, electronic and mass. Written media can provide a written record, can relay complex information, can be carefully thought out and mistakes can be edited. It takes time to produce and is more impersonal than speech. * Letter * Report * Memo * Press Release * Company magazine Advertising leaflet Oral media is more direct and personal, feedback is immediate. Oral media can be supported by body language. But there may be no recor d of what is said and if you say something you don’t mean you cannot take it back. * Conversation face to face or telephone * Interview * Meeting * Presentation * Oral briefing Visual media can have an immediate impact, it can support verbal presentations. * Nonverbal * Diagrams * Charts * Photographs * Models Electronic media provides fast communication over long distance, can carry both verbal and visual information. * Video * Telephone * E-mail * InternetMass media is an important source of information; it can reach a large number of people and can be used for advertising. * Television * Radio * Press * Film Channels of Communication The channel is the air that carries sound waves between speaker and listener such as: * Television channels * Radio * Postal system * Computer networks * Courier services * Telephone Barriers to Communication Effective communication is difficult and mistakes are often made. We see this in everyday life, we complain when someone doesn’t respond to our messages in the way we expect, they do not understand what we really meant to say.In business, difficulties with communication can cause disruption. Good business opportunities can be lost or disastrous management decisions made. A serious breakdown in communication can put the very future of a company at risk. Communication errors can never be completely eliminated. Nevertheless, we are likely to be more successful communicators if we are aware of the factors that cause communication to fail. Some obstacles stand in the way of communication and some of these can be avoided or overcome. Physical Barriers Among these barriers are poor hearing or eyesight, illness, tiredness, or stress.Other barriers can be, distractions such as an office that is too warm or too cold, uncomfortable seating, poor telephone connection or the noise of traffic heard from outside. If a person has a medical problem this may be sorted by a visit to a doctor. If the office is too hot or too col d the thermostat may be altered and maybe closing the window would help to block out the noise. Language Barriers To convey a message correctly it should be written clearly in a language that the receiver will understand. Mistakes in spelling can harm communication.Sometimes local jargon can disrupt good communication; it may be acceptable in a specialised trade or profession. Slang or local accents may be difficult for outsiders to understand. Nonverbal Barriers Facial expression, posture and eye movement all reveal our feelings and attitudes to the receiver. When there is conflict between a verbal and non verbal signal, it is the nonverbal signal that tends to be believed. A person may say that they are outgoing and confident but this might be contradicted by nervous body language. Poor Listening Good listening is often the most important part of communication.Listening give us a better understanding of the other persons point of view, maintains friendships and helps business coll aboration. When not listening properly, we often miss an important point in a conversation. Problems with Perception Perception is how we make sense of ourselves and the world around us. We perceive the world through the senses of sight, hearing, touch, taste and smell. We also have some physiological based perceptions such as sensation of pain, heat, cold etc. We have mental perceptions such as thoughts, daydreams and fantasies.The brain registers these different stimuli and organises them into shapes and patterns that we can understand. Mistakes can arise if we think other people perceive things the same way that we do ourselves. Often they don’t and this is a common cause of communication failure. Attitudinal Barriers Stereotyping, prejudice and unwanted attribution are among the attitudinal barriers that can do the most damage to our ability to our ability to relate effectively to others. * Stereotyping: We stereotype other people when we assume they will behave in a cert ain way just because of their appearance, role or a particular social group.We may be surprised to find that conservatively dressed people have radical views or that the big person wearing a studded jacket and driving a Harley Davidson turns out to be as gentle as a lamb. Judging by appearance gives an incomplete and often distorted picture of what a person is really like. * Prejudice: Prejudice is an attitude of hostility based on faulty generalisations, such as stereotypes. It may be directed at individuals or groups. Prejudice can be damaging to communications if a person believes that another person is inferior, subversive, threatening, not fully part of the community and so on.If we consider another person less than ourselves, we are unlikely to value what they have to say. Prejudice is often a part of ignorance but maybe better education will improve this. * Attribution:Even when we avoid stereotyping, we still make the mistake of judging people on flimsy evidence. We should n ot listen to what other people say, this can sometimes be misleading. Having an accurate picture of people is vital for effective communication, but it is something that can only be built up slowly through time, insight and regular contact. The Principles of Effective Communication As a Communicator 1.Think carefully about your objectives before communicating. What do you want to achieve? Do you want to inform, persuade, advise or consult the receiver? What kind of response do you hope to get? When you have answered questions like these then you can think about the content of the message and how you define it. 2. Put yourself in the communicator’s shoes. The receiver’s perception may not be the same as yours. They may think differently or have different opinions. You may need to communicate with tact and sensitivity. 3. Choose the right medium or combination of media. Difficulties can arise if the wrong medium is used.If you try to describe a complicated process by spe ech alone the audience may not understand it. A combination of words and graphics may work better. 4. Organise your ideas and express them carefully. Take time to structure your ideas in a logical sequence. When choosing your words, take into consideration the receivers understanding and linguistic ability. Try to use words that the receiver will understand. Use language suitable to the communication taking place, informal language that may be used on the shop floor may not be suitable or appropriate for a business meeting. 5.Consider the context, breakdowns in communication often occur because the receiver is given information at the wrong time or place. Even important messages can be forgotten if the receiver is busy or preoccupied with something else. 6. Check for feedback, make sure your message has been received and understood. When speaking face to face look for signs of puzzlement in your listeners, be prepared to explain if necessary. Although the main responsibility for com municating a message rests with the sender, the receiver also has to listen and make sure they understand and relay the message to the right person. As a Receiver 1.Give the message your full attention. Many messages are misunderstood because the receiver is not concentrating, they are daydreaming, or there are too many distractions. 2. Interpret the message correctly. This requires effort and proper listening, if you are unsure of what is said; ask for it to be repeated. Check the meaning of unfamiliar words or references. In spoken communication listen actively and with empathy. Be alert for nuances that may subtly alter the meaning of the message. 3. Keep an open mind, you should not allow dislike of the communicator, or disagreement with their beliefs to influence your judgement.Make an objective assessment of the message no matter what your relationship with the sender. 4. Record information you are likely to forget. You should write down any information you are likely to forge t such as, telephone numbers, names, dates etc. The information should be recorded properly in a secure place, not on a scrap of paper that can get lost among other papers on a busy desk. 5. Respond appropriately to the communicator by providing feedback, following up enquiries or whatever action is necessary.

Insider trading about Martha Stewart

When she was young, Martha committed her attempts to school assignments, obtaining report books full of best marks. She gained a scholarship to Barnard College, where she employed as a model and wedded with a law scholar, and changing her name becomes Martha Stewart. She discontinue her career as model when she was pregnant. Then she worked as a broker for few years. She was pretty good in doing the job, so she would have recognized about insider trading laws (â€Å"Martha Stewart, broker indicted†, 2003).When she was a college student, Stewart involved in business with her friend. Stewart began a catering business. Her catering business became productive and successful. Stewart started a retail store and sold her home equipments. She co-wrote a best-seller book, entertaining peoples, with long-period fashion ace Elizabeth Hawes. She began cropping up on Television talk shows with confidential information for troubled housewives. She was also having crucial problem with her hu sband. After Stewarts divorced, her husband married the worker. In the meantime, Martha Stewart's business remained successful (â€Å"Martha Stewart, broker indicted†, 2003).Stewart launched her magazine, Martha Stewart Living, in 1991. It became an achievement. Two years later, she began her own TV show, Martha Stewart Living. Initially, the insiders were unsure it would run well, but surely it was become tremendously rewarding TV show. Stewart generated a lot of money increasingly at that period (â€Å"Martha Stewart, broker indicted†, 2003).Insider Trading in case of Martha StewartThe Securities and Exchange Commission, in 2002, informed that Martha Stewart was investigated for insider trading case. In December 2001, she had sold 3,928 shares of ImClone Systems merely ahead the Food ; Drug Administration informed that it was entrancing ImClone's utilization to sell a modern supposed wonder medicine. It seemed like standard insider trading, and it believably was (â⠂¬Å"Stephen Moore on Martha Stewart & Insider Trading†, 2004).However, inquisitively the federal officials never testified this in courtyard, or even attempted to establish it. Alternatively, they appointed Stewart with four law-breaking, such as confederacy, construction of natural virtue, and two numbers of creating incorrect statements to officials. A jury said that she is blameworthy, and she was decided to be prisoned for five months. They thought that it is a law-breaking to telling the falsity to a fed. The speech communication does not have to be recorded, and witnesses are elective (â€Å"Stephen Moore on Martha Stewart & Insider Trading†, 2004).Martha Stewart has been in the news program and media for some months because the U.S. Securities and Exchange Commission considers that she was confirmed by Sam Waksal that his company ImClone’s cancer medicine had been declined by the Food and Drug Administration earlier than this report was published (Schroede r, J., 2004).This state of affairs was a great stroke to his company and the monetary value of its stock descended spectacularly. Nevertheless, Martha Stewart was not monetary injured because she had her stock broker sell her 4000 shares earlier than this information was published. If it is accurate, and it should be lined it has not been evidenced yet, and so she is chargeable of insider trading. The Stewart beliefs should make a resentful after-sensation in conservatives' openings for other causes. Stewart was a unfortunate person of socio-economic class conflict that has filtered down from the unintelligent (Schroeder, J., 2004).One of the panelists remarked joyously that this final judgment was warrantied, because it would bring a subject matter to the â€Å"valuable and strong†, which they cannot escape with such maltreatments. The print media also pleasured in performing the â€Å"socio-economic class conflict   correspondence† by spiting Martha Stewart for suc h wrongdoings as dressing high-priced jewelry at the time of the legal proceeding (â€Å"Stephen Moore on Martha Stewart ; Insider Trading†, 2004).Stewart now confronts possibly two years in correctional institution and the termination of as a minimum one-half of her financial condition, all because she handled to preserve herself $50,000 selling ImClone stock at the time of she perceived that one of the medicines the companies had been expanding had unsuccessful to acquire FDA acceptance (â€Å"Martha Stewart Stock Scandal†, 2003).In conclusion, Martha Stewart has been one of the great and victorious entrepreneurs of this contemporaries era. She produced hundreds of millions of dollars of innovative economic condition and nearly an innovative business enterprise that was effectively by herself. She made many occupations and was a booming enterpriser who materialized to produce much money.The origin my edginess is that a number peoples in our social group praise her ru ination incisively because of her tremendous attainment. However, attainment is a moral excellence in United States, and while the people begin handling it as frailty, they minimize their competitive arrangement. And so they have an untold greater difficulty in their social group than whether people are exchanging on active stock confidential information among the period of time.BibliographyMartha Stewart, broker indicted. 2003. [Online]Available at: http://money.cnn.com/2003/06/04/news/martha_indict?cnn=yesMartha Stewart settles SEC's insider trading case. 2004. [Online]Available at: http://redorbit.com/news/general/605372/†¦/index.htmlSchroeder, J. 2004. SSRN-Envy, Jealousy and Insider Trading: The Case of Martha Stewart. [Online]Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=419580SEC Charges Martha Stewart, Broker Peter Bacanovic with Illegal Inside. 2003. [Online]Available at: http://www.sec.gov/news/press/2003-69.htmStephen Moore on Martha Stewart & Insi der Trading. 2004. [Online]Available at: http://www.nationalreview.com/moore/moore200403090901.asp

6 Tips to Get Your Resume Past the Applicant Tracking System Robots

6 Tips to Get Your Resume Past the Applicant Tracking System Robots In the past, HR departments spent hours of time reviewing resumes- sometimes as many as 100 for a single position. Of course, that meant they had very little time to scan through each resume and screen out the best few for further review. As technology developed, however, so did the prospects of digital screening- a process that flags resumes in advance based upon criteria an employer enters for each position. Today, the chances of a robot handling your resume are more possible than not. The Basic ConceptThe operative phrase for these digital robots is known as â€Å"applicant tracking system,† but most all of them are based upon the same general concept. The â€Å"robot† screens each resume for pre-determined keywords and phrases, experience, and relevancy to the posted position. The process goes much like this:The resume is submitted digitally, according to the instructions on the job posting.The robot begins by â€Å"parsing† the resume. This process involves cutting through the styling and formatting and stripping the resume down to recognizable â€Å"strings† of text/characters.The strings of text are then analyzed and broken into categories: education, skills, work experience, contact information.Words/text are then matched with the employers’ criteria.The resume is given a score based upon its relevancy/match to those criteria.The employer determines the top number of resumes or the score parameters he wants.The robot then serves up those resumes to the employer for personal review.Obviously, this process saves the hiring manager a lot of time. But applications that are not designed to â€Å"hack† the system well will be trashed and never seen by that manager.Here, then, are the best tips for avoiding that trash can.1. Watch Your FormattingIf you have added any â€Å"dramatic† flair to your resume, you might want to consider deleting it. While you may believe that makes your resume a bit boring and just li ke everyone else’s, remember that bots know nothing about color, borders, shadings, photos, artistic graphics, and such. In fact, they can become confused by these things, rendering them unable to detect the relevant text.The same goes for formats. It’s fun to use different types of fonts to emphasize different points, but tracking systems don’t think they are fun at all. In fact, they will become confused and unable to read them. So, stick to the common fonts: Times New Roman, Arial, Courier, etc.2. Choose Common SectionsCommon sections for resumes include Education, Work Experience, and Skills. If you add uncommon sections, your important information may be skipped over as not relevant. So, try to get the important information that really relates to the position underneath those common headings. You can talk about your outside interests if and when you get to that interview. It’s fine to â€Å"bold† your headings and to bullet the points under th em, but again, be basic and simple.3. Now, About Those KeywordsEvery career niche has some language specifics: unique terminology, words and phrases that are used when describing skills and task responsibilities, licenses and certifications, etc. Robots will be programmed to look for these. Choosing words and phrases involves some basic review of the job description posting, and some other clever digging that your competition may not think to do.Read through the job description and highlight words and phrases that relate to skills, background, education, etc. Of course, you should include the job title description, but put it somewhere within your experience or education sections and at least in one other place in your resume- at least two places. If the job title is â€Å"IT Project Manager,† for example, find ways to incorporate that title into your resume.  A lot of scanners have gotten pretty sophisticated. They look not only for the job title but also for other related semantic matches. If, for example, you are an accountant and have experience with SEC regulations and compliance, and the position description for which you are applying speaks to that, you will want to insert â€Å"SEC† somewhere. Try to come up with words that are related to your niche and spatter them around.  There are also tools you can use that will provide a type of mind map for keywords you type in. They will give you the most commonly used semantic synonyms for some of the keywords you find in the posting. You can then sprinkle these words throughout your resume. Sophisticated robots will pick them up and your score will rise naturally. Using the same keyword too many times will not improve your score at all.  Prioritize the keywords/phrases you intend to use. Primary keywords are those used in the job title and in the description. Try to use these twice. Secondary keywords/phrases are those related terms you have found. Use these one time each.  If you are un sure about keywords, see if you can find someone in HR in a related company and consult with them about keyword terms. You can also check out the LinkedIn profiles of people who already hold positions similar to the one for which you are applying. You may find in those profiles related keywords/terms you have not considered.  When you use an acronym, such as SEC, use it and also the complete form (Securities Exchange Commission). You do not know whether the system has been programmed to pick up on only one of these forms, so be prepared with both. The same goes for organizations and certifications/licenses you may hold.4. How to Avoid Redundancy of KeywordsRemember, you only want to use your primary keywords/terms twice and your secondary terms once. Once you resume is finished, check this. If you have too many, see how you can cut them out. Either find less common terms as replacements or eliminate them altogether.One thing you can do is eliminate your â€Å"Career Objectiveâ⠂¬  section. These have become a bit passà © anyway, and most recruiters and hiring managers don’t read them. They are really not interested in your career goals; they are more interested in what value you can bring to their organization.You can replace your career goal section with a summary of your qualifications, sometimes called an â€Å"Executive Summary.† But rather than write it in prose, use bulletpoints with primary and secondary keywords in them. Robots will definitely pick these up. When this comes at the top of your resume, the robot is quickly satisfied and any hiring manager reading your resume can find your qualifications easily.5. Watch Your SpellingThis is huge. If there are misspellings, no robot will read and â€Å"understand† those words. They will not form any type of match.Don’t count on spell checks to do this for you. If you type â€Å"SEC† as â€Å"SDC,† for example, spell check will not catch it and a robot will h ave no idea what you mean. The only way to guard against this is to check and re-check and have at least one other person do the same.The other problem is this: If you resume does make it through the digital screening and has minor spelling errors in non-critical words, the human reader will catch them and toss your paperwork anyway- they mean you are not a person with good attention to detail or one who is really serious about making a great impression.Additional TipsDon’t underestimate the power of an applicant tracking system. They are performing more and more functions for the recruiter and hiring manager. And as technology continues to develop, more screening functions will be available.Many recruiters and HR pros are using Reppify, a program that will check social media profiles/pages and perform background checks. You might want to access this site and study up a bit on what the program will check. Just be certain that all of your social media channels, your website (i f you have one), your blog, or any other content you have published anywhere on the web jibes with what you have put on your resume.  Don’t use photos. They won’t be â€Å"read† by bots, and hiring managers now think of them as a bit narcissistic.  Don’t use lengthy prose paragraphs to describe your responsibilities and accomplishments- they are too hard to â€Å"screen.† Always use bullet points.  Remember, after your resume makes it through the ATS screening it will then be reviewed by an actual human. Make sure that you have covered all of the basics of the job description and have relevant experience that speaks to each one of them.  If you are going to list programming languages and other computer skills, do not place all of them in your bulleted executive summary. If there are specific skills in the job description, then list only those in the executive summary. And, a simple listing will not do. Hiring managers want to see your skill s in the context of your job experience. Get them into those sections, not as a separate section.  To keep your resume as short as possible, do not spend time describing experience that does not relate to the specifics of this position. Mention those irrelevant experiences only to fill in the time frame of your job history.By now, you have realized that generic resumes will no longer be effective. Every position and every organization is unique. If you do not tailor your resume with the relevancy and keywords (in the right places and an appropriate number of times) that are right for each position, you will not be getting calls for interviews. Follow these tips, and you will â€Å"outsmart† those bots every time.Veronica Wright is a co-founder of Resumes Centre, career coach, and professional writer. In a free time, she loves to travel and meet new people. Feel free to follow her on Twitter.

APA Thesis

APA Thesis APA Thesis APA ThesisIf you have an assignment to write an APA thesis, you should start with conducting a sufficient research. APA thesis writing is not easy, especially if you have no research skills while the assignment deadline is approaching very quickly. This article is written with the purpose to give you several tips on APA thesis formatting. APA Thesis TipsAPA thesis must be composed in Standard American English, and papers set up as 8 x 11 documents, double-spaced, in 12-point type legible font (such as Times New Roman, Arial, or Georgia), or in 10- or 11-point legible font (such as Verdana) with 1-inch margins. Thesis should to be formatted in APA style (see A Writers Reference, APA/CMS tab) and apastyle.org/ (This site is devoted to APA Style and includes free style tips and excerpts from the 5th edition of the APA Publication Manual). Some other helpful links are: APA Formatting and Style Guide (http://owl.english.purdue.edu/owl/resource/560/01/) and APA Overview and Works hop (http://owl.english.purdue.edu/owl/resource/664/01/) Sources are to be noted and documented in APA style only, using parenthetical references, and verified in an accurate Reference page. Do not use MLA or End Note style! Final thesis that is not correctly documented with an accurate Reference page, and with parenthetical references within the paper that connect to sources on the Reference page will receive a failing grade. Use only the third person (he/she/it and they) in all writing assignments for this class. Follow the specific Resource for all other class writing assignments. First voice (I/we) and second voice (you) is not used in academic writing. Exceptions are when first or second voice is part of a quote or necessary dialogue. This link may provide more information on the subject: Using Appropriate Language Use an appropriate formal style and voice for academic writing. Contractions (cant, isnt, wont, etc.) may work in less formal non-academic pieces, but are not acceptable in academic writing. This link may prove helpful: Using Appropriate Language (http://owl.english.purdue.edu/owl/resource/608/01/) Thesis writer should avoid most errors in grammar and mechanics (spelling, punctuation, etc.). It is suggested that writers review any grammar/correction/mechanics weaknesses in the text A Writers Reference and the accompanying exercise book before and during the proof-reading/editing of a thesis. A final essay with more than three errors on a page will be limited to a grade of C or less. Writers should proofread all writing carefully before turning in an assignment of any kind. Writers are encouraged to review all stages of the writing with computer spelling and grammar check. APA Thesis: Final NotesResearch and note-taking are integral absolutes of academic writing. No matter how knowledgeable you think you are about a subject, your thesis will benefit from your reading and applying information from other credible sources . This is a very important pre-writing/planning part of the Writing Process. Research and responsible documentation crediting the research in your thesis are essential to academic writing. You should not turn in a Final Copy of an Essay for any class unless you have applied research to the subject matter/contents, cited the research correctly (APA Style) in your thesis, and included a Reference page (APA Style) that lists all sources that were used (and cited) in the thesis.

Law Assignment Example | Topics and Well Written Essays - 2250 words

Law - Assignment Example Winston cannot be defined as a consumer and therefore cannot rely on the rights awarded under the Sale and Supply of Goods to Consumers Regulations. An express term of a contract is that which is expressly agreed by the parties, either orally or in writing. As a general rule, the courts hold the written document as a complete agreement so that the terms inscribed within form the total extent of the contract and no further terms may be added or varied later by external evidence (Jacobs v. Batavia & General Plantations Trust Ltd. [1924] 1 Ch 287). However, since this instance is concerned with misrepresentation and terms which are implied into the contract (Hutton v. Warrren [1836] 1 M & W 466), the courts are seen to cater to parole evidence wherever necessary and the rule is likely to be excluded. In this instance, the express agreement necessarily includes the requirements mentioned in the standard form contract stipulating inter alia the description of the vehicle: â€Å"White Tra nsit XL, 48072 miles† as well as the exclusion clause mentioned. Moreover, it would also include the express oral representations that pertain to the description of the vehicle, â€Å"†¦ just the vehicle for you†¦ 48,000 miles on the clock, barely run in for a van like this †¦ and all the storage space you’re likely to need †¦Ã¢â‚¬ . ... v. SS Turid (Owners) [1992] 1 AC 397), or it may be implied by common law, where the term must not just be reasonable but also equitably just and â€Å"necessary to give business efficacy† to the contract (Lord Simon in BP Refinery (Westernport) Pty Ltd v. Shire of Hastings (1978) ALJR 20, 26). The terms implied by Statute of the Sale of Goods Act 1979 are more applicable to Winston’s situation. Application of Sale of Goods Act 1979 Sale by Description Where the goods are described before they are sold, there is an implied condition that they correspond to that description (s. 13). It is arguable what the description of the van actually completely comprises, as Daly never expressly agreed that the maximum load of the van in question is 1 ton, even though it was later discovered by the registration documents to be 0.5 tons. It is accepted that a â€Å"White Ford Transit XL† with 48000 miles falls part of the description, but the maximum load and capacity was never stipulated, even though Winston mentioned the specifications of the earlier van with which the new one had to be replaced; the earlier van fitted the requirements at 200 feet capacity and 1 ton load, the new van had 150 feet capacity with 0.5 tons maximum load, which fell short of requirements. Thus, if this falls part of the description, Winston may be allowed to reject the van on the basis of a breach of s.13. This is further supported by the fact that Daly had special knowledge in dealing with vans, and reliance was placed by Winston on his word (Harlingdon and Leinster v Christopher Hull Fine Art Ltd (1990)). For the purposes of a breach of description, it is irrelevant that Winston examined the van before purchasing (s. 13(13)). The description

Cold War Final Essay Example | Topics and Well Written Essays - 1000 words - 1

Cold War Final - Essay Example Between 1947 and 1991, the Soviet Union faced up to the United States and its allies in a political tension that threatened the peace of other uninvolved nations. With the two groups having nuclear capabilities, the world nearly suffered due to differences. While none of the two actually engaged in military attacks against each other, threats were issued as diplomatic rows raged on (Totten, 2013). Unfortunately, even though the row involved only two groups, whatever else happened in the world was largely dictated by the events unfolding between the two. War- whether real or cold- is a detriment to education, and if could be avoided, that is the best option. Totten (2013) claims that the status of US education and the world at large was greatly affected by the standoff. Before the war escalated, the effects were not felt that much but that situation changed as the intensity of the war took to new heights. Sadly, the flashpoints witnessed during this war were passed on to the children hence affecting their lives negatively. Consequently, the relations between the students from the countries at war expressed similar attitudes to each thus polarizing the education status. Great fear seized the Western countries and their respective citizens with many fearing the worst in terms of economic status (Richards, 2012). Many feared that Russia’s financial gains would worsen the matter; the US feared domination of the rest of the world by Russia. As a result, every side tried as much as possible to assemble its allies in case the war turned violent. Furthermore, crisis happening elsewhere in the world saw each of the side support one and oppose the other with stakes. Today, though the intensity of the war is nowhere near that time, Bayulgen and Arbatli (2013) claim that there is still a cold war between the US and Russia. Recently, the US has

Business Paper- Ethics Essay Example | Topics and Well Written Essays - 500 words

Business Paper- Ethics - Essay Example The executives got greedy and started an unethical and illegal accounting scam that cook up the numbers of overstating assets by capitalizing expenses while at the same time recognizing revenue that did not exist. The unethical behavior of this firm caught up to it and by 2002 the company filed bankruptcy and liquidated the little assets that were left leaving thousands of people out of work and out of a pension plan (Time). This paper discusses ethical behavior in the business world by providing related principles, theories and by providing real life examples of ethical behavior in the business environment. The ethical actions of a company and its collective efforts involved all the company’s stakeholders including customers, employees, vendors, suppliers, governmental agencies, shareholders, lenders among other stakeholders. A company must establish a formal code of ethics to ensure consistency and to establish a clear set of guidelines concerning acceptable and unacceptable behavior. An example of an organization that established a code of ethics for its enrolled membership is the Society of Professional Journalist. This organization set standards in its code of ethics regarding the work task and behavior of its members such as: A corporate strategy that has gained a lot of popularity which is related to correct ethical behavior is social responsibility. Social responsibility is a business’s obligation to maximize its positive impact and minimize its negative impact on society (Ferrell, et. al. 39). Firms with corporate responsibility philosophies care about the environment, its customers, the community around the company and the economic well being of its employees and shareholders. A company that has very respectful and effective social responsibility strategy is the world largest retail coffee chain retail store, Starbucks. Starbucks believes that strengthening its relationship with external stakeholders by utilizing communication and

The Consumer Electronics Industry And Apple Company Marketing Essay

The Consumer Electronics Industry And Apple Company Marketing Essay With the global economy boosting rapidly and continuous development of high and new technology, the competition of consumer electronic industry is becoming more intense. Depend on the hi-tech, consumer electronics manufacturers are able to push forward the productivity (Robert G., 2009), constant develop the varieties of consumer electronics, improve quality of product and service to meet consumer changing needs (Jeffrey, 2006), create a better satisfied life and change the society deeply. In the past, consumers have only a little choice in the consumers electronics due to there were not have many manufacturers in this industry, consumers feel easily to select in purchasing decision process (Ralph, 2011), but consumers are overwhelmed by too many choices now. As the consumer electronics marketers have realized in coming face to face with the brutal reality that its more difficult and complexity than ever to beat the competitors, so great is the worry of being shut out of this growing market for global marketers of consumer electronics. Under this market background, the growing role of marketing is to be seen. Marketing is about business creates consumers interest in products and services to the right price and place at the right time (Philip Kotler, 2009). Marketing is relating to understanding the needs wants of consumers and finding ways to offer products services which consumer satisfaction (Adcok, 2001). Marketing as a process for manufacturing, communicating, delivering and exchanging that provide value for consumers (Hochbaum, 2011). The marketing aims at meeting the needs of consumers and consumer satisfaction in return for business profit (Mohan, 2005). The theory of marketing is enriched day by day, the successful marketing is essential to any marketers to succeed (Schultz, 2006). Thus, for being success of marketing as a practice, it can be composed of a coordination of four or seven roles called marketing mix and also is called 4Ps or 7Ps (Chekitan, 2005). Marketing mix as a useful framework is that describes and decides how marketers driven consumer behavior to gain competitive advantages (Dennis, 2001). Marketers use this practice to try to create the optimal responses in the target market by compounding variables in an optimal method (Keller, 2012). Increasingly consumer electronics marketers are also gradually conscious of maintaining their sustainable competitive advantage to marketing by translate their core values into a rational marketing mix framework to effect on consumer purchasing decision (Levinson, 2007), so in the process of marketing, the role of marketing mix are becoming more importance than ever before (Halborg, 2002). Nowadays, consumer electronics marketers strive hard to run their marketing scenario with the right marketing mix which will enable them to foster a strong and sustainable competitive advantage (Schnnaars, 1997), moreover, they are also attempting to come out with sophisticates, effective and aggressive marketing mix are used to drive consumer behaviors to achieve objective of marketing (Meerman, 2011). Despite marketing has own many different definitions, but no matter what, in short, they all try to clarity the essence of marketing is about meeting the wants or needs of consumers (Yelland, 2000). If marketers want to directly driven consumer purchasing behavior in marketing, the premise is that they must determine what the phases of consumer buying decision making process while buying a product (Blackwell, 2005) and which the major factors are affecting consumer purchase behavior in each phase of this buying process. In other word, marketers must to know the demographics of their consumers and demand preference (Rakesh, 2006). Therefore, marketing as management process, which products and services move from concept to the consumer (Caroline, 2003), it is a consumer focused marketing that drives the entire market. Consumer is a central to all marketing activities (Moreno, 2010). Understanding how consumer behavior when they recognizing it, searching for, purchasing to use, evaluating it and expected satisfying will creates potent and available marketing mix (Christensen, 1998). There are many different complex dynamics closely interwoven with marketing, but can exactly forecast consumer behaviors thereby develop effective marketing mix to drive the variables that achieve desired outcome in line with the concept of marketing where consumers are satisfied and marketers meets their objectives( Clayton, 1999). Moreover, once marketers understand their target market, it is most likely their competitive advantages will be delivered to their correct target market and change consumer behavior by marketing mix (Deborah J. 2012), resulting in an expected final sales. Meanwhile, theres more than one perspective to say is that consumer behavior is an analysis of people and it can be used to create marketing mix framework that as a marketing tool to achieve target segments (Harper Boyd, 2007). Hence when the marketing mix and consumers behaviors are intervened, marketers will be able to success in their marketing and higher profits in industry market and sustainable competitive to future marketing development (Baker, 2008). However, experience has taught us that due to the significant differences exist in the relationship between consumers demographic variables and their perceptions of marketing mix in marketing procedure (Michael, 2007). Therefore, leverage operating in this relationship can be deeply challenging. Against this background described above, the Apple will serve as a case study to understand how marketing will successful drive consumer behavior by their marketing mix, this research with explore a relationship between components of marketing about the Apple marketing mix and consumers choice of the Apple product based on effects of demographic variables. With the marketing mix and consumers perception for Apple product, the effects of marketing on consumer behaviors can be understand. The interest for this study will base on the increased attention toward Singapore. Apple is an international enterprise that makes consumer electronics, computer software and commercial service, their core product lines are the iPhone, iPad, iPod music players, Macintosh line of computers, software and iTunes media browser (Kuester, 2009). For now, Apple is one of the worlds largest technological consumer electronics firm and the pioneers of consumer electronic industry by led a technological innovation (Neal Goldsten, 2012), Apples core product had a large market share in current consumer electronic market. Apple is well known for its successful marketing with effective marketing mix, in this digitalize tide (Homburg, 2007), consumer electronics manufacturers create value in the mind of their consumers, but the perception of value is subjective and what consumers value this year may be quite different from what they value next year (Tyson, 2011). Facing this more fierce competitive market, Apple still can successfully analysis the next wave of trend and grasp the continuous change of consumer preferences every time. It is awfully strange: how Apple to drive their marketing with the right marketing mix framework which will enable them to became the current worlds most valuable company by used in different stages of consumer buying decision making process, how the effects of Apple marketing on consumer behavior? the reasons why Apple is really successful strategic secrets of marketing are still a mystery to people, but one thing of which can be sure is that it didnt happen overnight. This research attempts to find that in a successful marketing, if there is a higher influences relationship between consumer behavior and marketing mix based on demographic variables. Through analyze the consumers behavior and perception for marketing of Apple in Singapore, to understand what marketing factors influences on consumer purchasing decision and how marketing mix can change consumer behaviors. I am taking several core products of Apple, iPhone, iPad, iPod, Macintosh line of computers, software and iTunes media browser are involved on this subject research, why is Apple outsells most other companies? How they successful implement the marketing? How are these products becoming a market leading position? What makes consumers go for these products? 1.2 Rationale The rationale is selecting the Apple instead of others of many. Firstly, as my research is Apple centered rather than consumer electronics industry, because different companies have different effects of marketing on consumers buying behavior by different marketing mix framework, but can better understand the process of marketing through my research. The second reason is that only use core product will not broaden the scope of my study, this will benefit from data search that can be easily obtained. Apple started out to get a personal computer in the hands of everyday and unique of products succeeded beyond others. With the introduction of the iPod in 2001, Apple successful established itself as a leader in the consumer electronics market (Kumar, 2011), and transfers a single area of computer from a new direction (Napier, 2010). After these, the success of the iPad has subverted traditional concept of in PC market again (Schneider, 2011). Since 2007, Apple Inc. has published the mobile product of iPhone that it is mean the touch screen has emerged and a real mobile phone war has begun in the mobile world (LaMarche, 2011). Additionally, the iTunes success revolutionizes music industry when Apple rolled out it for the masses in 2003 (Jantsch, 2010). Few companies can disrupt an industry only with a single product is launched, but Apple whose history is filled with such technological world-changing moments. The third reason for using Apple as a case study is that Apple had many successes in marketing. Ill confident of get high quality data richly in my research. 1.2.1 Benefits to the Consumer Electronics Industry and Apple Company To analyze the marketing of Apple by its marketing mix will encourage more consumer electronics business obtain success in the future. This research will bring out the effective marketing mix in consumer electronics industry, which helps in marketers to better understand the needs of consumer and marketing communications to achieve the objectives of marketing. The study also will demonstrate how consumer electronics companies can align their competitive capabilities and core competences to marketing communicate with their consumers and better satisfying the needs of the consumers. Moreover that doesnt mean the Apple product will be the only consumer electronic for everyone and destroy every consumer electronic on the future market. Therefore, this research also will undoubtedly help Apple to better monitor the their marketing framework and their consumers, the research result of consumer purchase behavior will use as a guidance that help enterprise to strategic plan marketing by improve marketing mix for a sustainable competitive advantages, also effective marketing help they in innovate development based on existing products and services to attract more potential consumers and retain the loyalty of old customers, know clearly their future opportunities and threats are faced so that can continually keep an invincible position in future. 1.2.2 Benefits to the Academics and the Society This research will be expected to study marketing based on the relationship between the influence of marketing mix and consumer purchasing behavior with many theories, not much has be studied on what if any factors have effect on customers and their buying choices by business marketing mix in marketing procedure. This research will try to support the future research as much as possible, at the least to describe the latest trends and development of this subject. A study of the significant differences in consumer behavior and their perception of marketing mix based on a distinct geodemographics. Academics and society will benefit from the relative problems of this subject answered by this research. 1.2.3 Personal Benefits As a market researcher, Im particularly interested in the marketing relate to an effects of factors on consumer purchasing decision via marketing mix framework as the mediator will explicitly examined. This will also be a unique opportunity to study marketing that focus on consumer purchasing behaviors and business marketing mix, which will support me in my future career as marketing professional. In addition, as a future manager, this research will show my ability of expertise to recognize marketing planning while meeting tough limited budget and time requirement. This research also will demonstrate my determination in of engaged in marketing management after graduate and encourage my entrepreneurial spirit. 1.3 Research Aims The aim of this dissertation is to research the influence of marketing mix through attitudinal buying behaviors consumers and further to evaluate the effects of marketing mix on attitudinal buying behaviors consumers. To identify the significant differences exist in the relationship between marketing mix perceptions of consumers and their consuming behavioral intentions based on their distinct demographic variables. Determine the influences of Apple marketing mix on consumers and their self-demographic characters have been taken as independent variables, and consumers purchasing intentions toward Apple product would become as a dependent variable. Further how the above mentioned independent variables will impact the consumer purchase intention for an Apple product will try to be studied. To understand consumer behavior understands how they interact the marketing mix that more conducive to effective marketing. From investigate in term of how marketing mix of Apple influence the consumer purchasing decision in Singapore. Additionally, do identify and assess the successful marketing which would be more helpful to my future career way after graduation. 1.4 Research Objectives According to the research problem, rationale and main aim detailed above, my research objectives are: 1. To identify there is a significant differences exist in the relationship between consumers responses for Apple marketing mix and consumer buying behaviors according to demographic variables in Singapore market. 2. To evaluate there is significant differences exist in the relationship between demographic variables and consumer behaviors in Singapore market. 3. To evaluate there is significant differences exist in the relationship between demographic variables and the perceptions of consumers for the Apple marketing mix in Singapore market. 4. To identify there is significant positive relationship between consumers perceptions of Apple products and consumers intentions to buy according to demographic variables in Singapore market. 5. To identify there is significant positive relationship between consumers consciousness of prices for Apple products and consumers intentions to buy according to demographic variables in Singapore market. 6. To identify there is significant positive relationship between consumers perceptions of promotions for Apple products and consumers intention to buy according to demographic variables in Singapore market. 7. To identify there is significant positive relationship between consumers perceptions of channel devilry for Apple products and consumers intention to buy according to demographic variables in Singapore market. 1.5 Research Questions This research will try hard to offer an in-depth analysis of major research problem and seek to overall purposes of research, so research questions are highlighted to the following: 1. Will demographic variables make significant affect consumers intentions to purchase Apple product? 2. Will demographic variables make significant affect consumers perceptions for Apple marketing mix? 3. Will Apple marketing mix has a positive impact on consumer buying behavior? 4. Will the value of Apple product make positive affect consumers intentions to buy on alternative evaluation stage of consumer purchasing decision process? And will the value of money as a significant medium influence on post-purchase and customer loyalty? 5. Will the price of Apple product as a significant medium influence on alternative evaluation stage of consumer purchasing decision process? 6. Will the promotion of Apple make a positive impact on consumers intentions to purchase an Apple product? 7. Will consumption channel of Apple make consumers feel satisfied and comforted? And if has a positive impact on consumers intentions to purchase an Apple product? 1.6 Dissertation Structure CHAPTER TWO Literature Review 2. Literature Review 2.1 Concept of Consumer Buying Behavior Consumer buying behavior is study based on consumer purchase decision making process and act of consumers involved in buying and using products. (businessdictionary.com, 2010). Understand the needs of consumers and their purchase behaviors are important when a marketer comes to success delivering products to the market. (Sheth, 1973) However, the most challenging thing about that every consumer is unique and has his own reason for purchasing a particular product in satisfaction of his needs and wants. Consumer buying behavior also trends to move with change continually in influential factors. As marketers, they must know what factors influence consumer purchase. The earliest literature review on consumer buying behavior is the book of Golden Rules of Business Success by Tao Zhu Gong (Fan Li, 439BC), which record about the importance of understanding the current and forecasting the future consumer purchasing trends, and then educating consumers, thereby influence their purchasing decision (Kotler et al, 1994). There is a wonderful example of how does Apple through evaluate consumer behavior to obtain an effective online marketing. Apple assume about consumer behavior are reflected in their online shopping. In consideration of an assumption for consumers time presses and technical savvy, Apple focus on their products and technology, and design with a tag relating to their core products like iPod, iPhone, Mac and iTunes in website. The design aim at facilitate information intensive and more convenient to consumers online shopping based on Apple behavioral assumption for consumers. This is a minimalist method that Apple assumes their target consumers are suspicious of hard sell, so Apple tries marketing toward soft sell approach. 2.2 Six Stages Consumer Purchasing Process A consumer gets through six stages in any purchase (Vashisht, 2005) (see Figure 1). According to this model, a consumer must first be recognizing a problem based on his needs. This perceiving could be external stimulated by marketing communication, physical cues or seeing the product in use (Neal, 2006). When the consumers are aware of they need, and then meaning the identification of product consumer needs, this stage depends on how important the product is to consumer by socially, economically and psychologically (Adcock, 2001). Once the consumers have recognized a problem, they enter the information search stage on products that look for solutions to their problems. Consumers could undertake both an internal search (memory), and an external search from commercial or public sources (Belch, 2007). Consumers will also tryout the product if possible. The consumers will have a rank or shortlist from which they will buy the products by then. After the information search, the shortlisted products will be compared and evaluated by product attributes, subjective factors or personal criteria (Gilligan, 2007). By the end of alternatives evaluation stage, the consumers would have decided on an ideal product to buy. When the alternatives have been evaluated, the consumers will decide to purchase product includes from whom to buy, where and when to buy, even whether to buy (Vashisht, 2005). Khosla, Swati (2002) notice that marketer must facilitate the action of consumers on purchase intention. In the final stage of post-purchase evaluation, the consumer compares it with his expectations and ranks his purchase levels of satisfaction. The evaluation determines if the consumer will purchase this product again and tell others (Mullin, 2008). With the newest MacBook in June, 2012, a case about the influence of Apple successful marketing on a typical consumers purchase decision making process based on six stages mentioned above. At first a consumer is going to recognizing need. This problem is recognized by the stimulus, like Apples secretive press conference. The result as may not be a truly essential item but still become his needs and he so desperately want it. After recognizing his needs, consumer starts an information search stage. Depend on a high interest, he is going to search all pertinent information for the newest MacBook, because he want understand it better, it include opinions for others and reviews to weight his own options. During this consumer to evaluate the alternatives, the result in the newest MacBook is very different from others and it is an innovative product. Now to his purchase decision, he is inclined to purchase the newest MacBook base his evaluations on a truly need level. Lastly, when he has gained the newest MacBook, he feels satisfaction on the post purchase. 2.3 Factors Influencing Consumer Behavior Various analysts categorize the many factors influencing consumer behavior in different classification. Relevant ways are internal and external factors by Koudelka (1996) and categorization in to sociocultural and psychological factors by Hitesh Bhasin (2010). Mowen and Minor (2009) identifies five factors, which they categorizes in to Personal, Social, Cultural, Psychological and Situational factors effect on consumer purchasing decision (see Figure 2). This way is also endorsed by Kujnish Vashisht et al. (2005). 2.3.1 Personal Factors Gilligan (2009) opinion that each of us is unique traits such as age, knowledge, profession, personality, lifestyle and financial situation will influence our consumer behavior. Kotler (2009) identifies that individual factors are highly linked to the human psychological factors. According personal factors, Apple will segment market into a meaningful consumer groups, better serve toward target consumer groups, provide differentiated serve to target consumers and positioning themselves in the minds of consumers. Another compelling example highlights how does Apple utilizes personal factors to implement their marketing successfully. Due to Gilligans opinion for everybody is unique, Apple allow consumer according to their own favor to download the different software in their devices so that assemble into a unique product for theirself, such as iTouch allow consumers to download their own favor games, music or moves by iTunes, thus everyone has a unique iTouch that should aim to maximize consumer satisfaction. 2.3.2 Cultural Factors Bob Perry (2009) suggests that cultural factors has most important effect on consumer purchasing decision due to they are the major cause of a personal needs and behavior. Cultural factors include personal value, attitude, perception, etc. cultural factors dominated by personal social culture, geographical area, education level or religious belief and life experiences of shape the personal consciousness or behavior ways (Wilson, 2009). Berkman (1986) note that social status also plays a role will be reflected in the consumer purchasing habits by a combination of income, wealth, education, occupation and others. For example, consumers used to measure their social status by their consumption level, higher consumption level represents the higher social status, Apple successful utilizes this variable to induce consumers purchase Apple product on an expensive side. Owning an Apple product has become a contemporary social sign. It means that youre doing well enough financial conditions to piss away on a higher-priced consumption level. 2.3.3 Social Factors Human beings live in a society and social factors are really important influence for individual buying behaviors. Family members, friends, relatives or colleagues often form reference groups who play an important role in influencing the purchasing decision of individuals (Hoyer Haythornthwaite, 2002). Hence, Apple did a smart application about networking, public forums discussion, and online reports share to indirect influencing the consumer emotion. Based on the modern socially-connected world, Apple marketing has benefited to public praise, word of mouth way, social proof or media hype by this variable (Macinnis, 2010). 2.3.4 Psychological Factors Psychological factors include personal motivation, views, needs, attitudes or perception. Marshal (2007) believes that individually psychology is the biggest challenges will be managed. If a resource is scarce, people will put a lot of value to it, Fernbach (2012) said, consumers go nuts, and they want to buy it. The rarer a thing is, the more it is value has been become the Apples marketing mantra is used to driven consumers psychology. Fernbach also indicated two other psychological behavioral factors play a role in helping Apple draw their consumer behaviors to marketing are impatience and herd mentality. Apple thinks that when we see others doing something, we will automatically to following. When Apple release iPhone 5 in September 21st 2012, many consumers take the time to line up outside Meadows mall in order to first to get an iPhone 5 (Denver, 2012). Conformity psychological trend will add personal value, acknowledge and self-recognition (Herzberg, 1987). 2.3.5 Situational Factors Foxall (1998) identified that situational factors accounted for a large proportion of consumer purchasing decision. The act of purchase is influenced by many factors: physical environment (mood, weather or lighting), social surrounds (stores atmosphere) occasion (seasonal pressures) and even temporal perspectives (Stewart, 1987). 2.4 Types of Consumer Buying Behavior Henry Assael (1987) divide buying behavior into four types (see Figure 3), depending upon the extent of involvement and degree of difference among products: complex buying behavior, dissonance reducing buying behavior, habitual buying behavior and variety seeking buying behavior. 2.4.1 Brief Four Types of Consumer Buying Behavior Habitual buying behavior in results when the consumers choose between different substitute products with same features and functions, consumers will go for the one that they has been using before or familiar with it. Kotler (2009) is of the opinion that more due to brand loyalty than habit. Variety seeking consumer buying behavior is a randomly buy, the result when the consumer has decided on a different product every time. Adcock (2001) holds that switch a new brand not due to dissatisfaction for old brand, it only satisfy they to try out the new one. Dissonance reducing buying behavior as the third, consumers will be highly involved in this type of buying behavior due to the cost and risk of the purchase, but will recognize less or no product difference between the brands. They feeling distrust or disappoint (Wilson, 2009). Complex buying behavior takes place when highly involved consumers who compare with full brands of the products in the market. This type of consumer will go through a relative lengthy stage of information search and evaluation based on their needs (Baker, 2003). 2.4.2 The Application for Apple Company The analysis shows that four types of consumer buying behavior-based, Apple successful built their brand loyalists, this type consumers loyal to Apple brand goes beyond the product itself. For example, the loyalists who purchase Apple Mac because of them like and believe in the Apple brand. Apple positions their brand values in mind of consumers. Apple applies these values to design anything. If Apple were to sale a car as result in they should be also successful with their loyal consumers due to loyalists will believe that the same perceived across every Apple product they offer. In this research, according to the concepts, influential factors, purchasing decision making process and types of consumer behavior, consumers gender, age, education level, and income level as the most important demographic variables will be involved in Apple marketing. Apple applies these individual demographic factors to create marketing mix in order to cater consumers satisfactions. These demographic factors play a major role in consumer purchasing decision making process. Hence, the hypothesis one was stated as follow: H1: The significant differences exist in the relationship between demographic variables and consumers intentions to purchase Apple product. 2.5 Marketing Marketing Mix Adock (2007) using Neil Bordens 4Ps (1953) (see Figure 4), identifies marketing is that a right product, in a right place, at the right time and at the right price. Around this conclusion, the market competition between the businesses has moved from product, price, place and promotion to a single p-people, and that people are the consumers. Marketers are able to obtain more consumers that play a major role in deciding the winner in a diverse, complex and rapid changing situation (Uysal, 2005), because of they recognize that it look unlikely to produce one product that will satisfy all consumers in this competition. Instead, marketers must plan marketing mix to guide marketing. The marketing mix is the strategic framework to focus on developing best tactics and strategies to achieve marketplace success based on objectives of marketing. Marketing mix also as a strategic tool is that used in marketers to communicate their marketing objectives and control variables to their target market (Kolter, 2001). It includes 4 types of variables in marketing mix, also called the 4Ps: (1) product: supply of a tangible or intangible item to meet the needs of consumers, such as brand name, functions, design or packaging etc. (2) price: the amount of money a customer pay for the product, it may include pricing, discounts etc. (3) promoti on: the methods of communication that companies to delivery information to consumers, the means like advertising , sales promotions etc. (4) place: a location where is consumer to purchase, the decision such as distribution channels or transportation (Clemons, 2006). 2.6 The Extended Marketing Mix The Extended Marketing Mix of Booms and Bitner (1981) also called 7Ps (see Figure 5), as marketing tool that increase 3 variables based on 4 traditional Marketing Mix framework for seven. The 7Ps model is more useful for technological-intensive industries to attract and retain their consumers (Mauborgne, 2004). The expanded the marketing mix by replenishing the following three additional Ps: People refer to all individuals directly or indirectly involved in the consumption process. They include the workers, employees, management and consumers themselves. Process as methods, procedures of providing quality services and products and is an essential element of the marketing mix. Ph