Alex Sanders Hbr Case

Team Assignment: Alex Sanders Memo To: Mr. Sam Glass From: Team 8 Date: March 2nd, 2013 Subject: Alex Sanders In response to your inquiry regarding Alex Sanders and performance management, we urge you to consider the following recommendations. Your perception of Alex as a go-getter is absolutely accurate; he has the intellect, drive, and ambition to accomplish goals with great success. In fact, much of the group’s success is correlated with Alex’s involvement.We realize that his personal motivators are compensation, mastery of new tasks, and being spotlighted for his successes. In contrast, your firm is hoping to extract value through increased teamwork, mentorship, and facilitating a more comfortable workplace. Through this juxtaposition, we believe that Landon Care Products should tie a portion of Alex’s compensation and future project designations to his ability to improve in the following metrics: overall team incorporation on projects and formal mentoring pr ocess to direct reports.This alteration will incentivize Alex to delegate work effectively and trust his team members, while ensuring that they are continuously coached and can extract value from his expertise. We realize that Alex may not be entirely welcoming of this change initially, but if you raise his achievable compensation level and designate a future promotion – both of which are contingent upon his improvement – Alex will create positive new habits. In terms of performance management processes, we believe that the 360-degree method not a worthwhile means of performance feedback.The data is often flawed because it is not an objective measure: employees subconsciously evaluate their associates’ performance in relation to the benchmark set by their own performance. As such, the data can be inherently flawed. We recommend that Landon Care Products use a balanced scorecard system to capitalize on the multi-dimensional performance measurement. This will give Alex and his colleague evaluation from multiple perspectives while mitigating the inherent biases of evaluating one’s peers and superiors. Alex Sanders Hbr Case Team Assignment: Alex Sanders Memo To: Mr. Sam Glass From: Team 8 Date: March 2nd, 2013 Subject: Alex Sanders In response to your inquiry regarding Alex Sanders and performance management, we urge you to consider the following recommendations. Your perception of Alex as a go-getter is absolutely accurate; he has the intellect, drive, and ambition to accomplish goals with great success. In fact, much of the group’s success is correlated with Alex’s involvement.We realize that his personal motivators are compensation, mastery of new tasks, and being spotlighted for his successes. In contrast, your firm is hoping to extract value through increased teamwork, mentorship, and facilitating a more comfortable workplace. Through this juxtaposition, we believe that Landon Care Products should tie a portion of Alex’s compensation and future project designations to his ability to improve in the following metrics: overall team incorporation on projects and formal mentoring pr ocess to direct reports.This alteration will incentivize Alex to delegate work effectively and trust his team members, while ensuring that they are continuously coached and can extract value from his expertise. We realize that Alex may not be entirely welcoming of this change initially, but if you raise his achievable compensation level and designate a future promotion – both of which are contingent upon his improvement – Alex will create positive new habits. In terms of performance management processes, we believe that the 360-degree method not a worthwhile means of performance feedback.The data is often flawed because it is not an objective measure: employees subconsciously evaluate their associates’ performance in relation to the benchmark set by their own performance. As such, the data can be inherently flawed. We recommend that Landon Care Products use a balanced scorecard system to capitalize on the multi-dimensional performance measurement. This will give Alex and his colleague evaluation from multiple perspectives while mitigating the inherent biases of evaluating one’s peers and superiors.

The Witches Influence on Macbeth

The Witches Influence on Macbeth Allison Schweinert Malling Hour 2 1/15/12 Throughout Macbeth, Shakespeare’s witches, or the â€Å"three weird sisters† (1. 3. 32) serve several purposes. With their persuasive techniques and ability to either see or influence the future, their most important role seems to be their power to influence decision-making and cause the initial deterioration of Macbeth. By providing five prophecies, the witches â€Å"provide Macbeth’s ‘call to action’ and drive his thirst for power†, (Jamieson). However, by not telling Macbeth the full truth, they give him false hope, and expectations that ultimately lead to his demise. The witches influence him so greatly, that without their presence, it is possible that Macbeth would never have even committed the murder of King Duncan. The three weird sisters make their first appearance in Act 1 Scene 1. In Act 1 Scene 3, the witches make their first predictions. The first is that Macbeth will be King of Cawdor and Thane of Glamis. The second is that Banquo’s sons will also be kings. Macbeth’s is forced to question the prophecies and says to the witches, â€Å"By Sinel’s death I know I am thane of Glamis. But how of Cawdor? The thane of Cawdor lives, A prosperous gentleman, and to be king, stands not within the prospect of belief,† (1. 3. 71-74). Due to his inevitable inheritance of the title Thane of Glamis, Macbeth is convinced that the witches are, in fact, of a supernatural nature. Despite his lingering doubts, these predictions were enough to convince Macbeth and Lady Macbeth to pursue their ambitions and kill Duncan. This shows the witches first influence in that, even though Macbeth questions their credibility, he allows them to have substantial control in his future. Secondly, it is thought by many, that to know what fate may have in store for them, and to have knowledge of the future is wrong. It seems this is true, because after Macbeth demands the witches second appearance, he is told to beware of Macduff, and that he cannot be harmed by anyone born of a woman or defeated until the â€Å"Great Birnam Wood to high Dunsinane shall come,† (4. 1. 93-94). After receiving these final prophecies, it seems that Macbeth’s morale begins to deteriorate along with his confidence. Based on his paranoia and extreme reliance on the witch’s initial prediction he sends out men to murder Banquo and his son. He also attempts to kill Macduff, and when that fails he tells the murderers to kill his family despite their innocence. In this, he reaches a point of true evil. However, throughout all this, Macbeth continues to have his doubts. He considers his invincibility and constantly reminds himself and others that, he â€Å"bares a charmed life, which must not yield To one of woman born,† (5. . 12-13). I believe he does this because he needs to convince himself that the witches are, in fact, unequivocal. However, he fails to consider that perhaps the witches just aren’t telling him the full truth. This becomes evident in Macbeth’s final scenes as the Birnam Woods make their way towards him, in Malcolm’s attemp t to hide his numbers. Macbeth also realizes that he should have had higher speculations moments before his death, when Macduff tells him â€Å"Despair thy charm, And let the angel whom thou still hast served Tell thee, Macduff was from his mother’s womb Untimely ripped†, (5. . 13-16). At this point, Macbeth was forced to come to terms with his undoing and realize that the witches weren’t as reliable as he’d hoped. But how much of the blame do the witches truly deserve? We now must ask ourselves, â€Å"Are the witches prophecies preordained? Or do they simply encourage Macbeth to become active in constructing his own fate? † (Jamieson). My answer to both of these is yes. The second that the witches told Macbeth that he would be king, his future became exactly as they’d foretold. Once he obtained knowledge of his divine will and allowed the witches prophecies to overtake him, Macbeth began to slowly deteriorate. It wasn’t until Macbeth heard the witches prophecies, that thoughts of killing Duncan came to him, and even when the did, he was reluctant. The initial thought of committing such a crime was, â€Å"but fantastical† (1. 3. 139), despite Macbeth’s ruthless nature in combat. Even further, prior to the murder during his discussion with Lady Macbeth, he attempted to withdraw himself from the conspiracy. He tells Lady Macbeth, â€Å"that we but teach Bloody instructions, which, being taught, return to plague th’ inventor: this even handed justice Commends th’ ingredients of our poisoned chalice To our own lips,† (1. 7. 8-12). Macbeth says this as if he knows, to trust the prophecies, is to seal his fate. Unfortunately, it is too late for Lady Macbeth. She has already had a taste for power in her control over Macbeth; now she is addicted to it and has already traded her morals to the devil. Lady Macbeth’s early decisions are what, I believe, led to her extreme loss of sanity. Macbeth doesn’t entirely come to terms with his ambitions until later. He evokes full trust within the prophecies near the end of the play, while he boasts of his invincibility. Their dependence and reliance on the prophecies is what ultimately led to their demise. Without the prophecies, there would have been nothing to rely on and simply their desires to push them. Because of this, the witches’ influence on Macbeth is clear. They did far more than just provide him with a glimpse of his future; they released his innermost desires and set his path by doing so. They opened doors and guided him on a journey that once he had embarked on, could never return. References Crowther, John, ed. â€Å"No Fear Macbeth. † SparkNotes. com. SparkNotes LLC. 2005. Web. 16 Jan. 2012 Jamieson, Lee â€Å"‘Macbeth' Witches. † About. com Shakespeare. N. p. , October 2005. Web. 10 Jan 2012. . Riedel, Jennifer. â€Å"The Witches' Influence on Macbeth . † Diss. University of Victoria, 1995. Web. . Shakespeare, William. Macbeth. Elements of Literature: Sixth Course. Ed. Kathleen Daniel, et al. Austin: Holt, Reinhart and Winston, 2003. 300-385.

My Favorite Childhood Memory

As time goes by, there was this event which happened during my childhood keeps grinding in my brain. The one thing which I favor the most was to watch cartoon all day long. My childhood was so much influenced by Disney cartoons. The little girl would always have the thoughts of breaking the TV glass and get into it to join them. Me as the youngest in the family would let myself to play in a place of my own creation with the characters present in the cartoon. My parents were aware of my craze towards the fantasy land and the characters. In a splendid summer, my parents took my other siblings and me to somewhere really far from our home. My siblings and I rushed to the windows of the car to get the best position to view the beauty of newly existed city in our life. It was magnificently beautiful to look at the tall buildings out of the car windows. The pain in the neck was greatly ignored over the breathtaking city as we were had to look up in the air. After the hours of journey, my daddy stopped off the car at our favorite restaurant which has a star on it. Carls Jr. was the place we always yearn for. We had queued at the washroom door to take turn—empting the over filled bladder. Now, all the eyes are helping the brain to glance through the menu board to decide the meal for the hungry stomach. Jr. Meal set was the most appetizing menu for little kids. As usual my lovely elder sister had educated me over my ill table manners since I munched while my mouth opened wide and dinned. Belching sounds were heard among the family members who marked the filled stomach. Before, we jump into the car, mom instructed her kids to drain out the urine as it takes another couple of hours before we hit the destination. Silence was observed in the car except the fine classical music played to help us rest the strained eyes. Snoring and drooling had been part of the journey to a veiled land. The sun shone straight to face forcing us to open the long closed eyes. Eyes were trying to keep focus on a figure standing against the sun. It was mommy, waiting for her kids to awake from their sleeps. On by one, leaped out of the car while blocked by mom and dad from viewing the surrounding. Daddy urged us to close our eyes. Next, we heard mommy saying â€Å"darlings, you may disclose your eyes†. While sun shines happily to us, we hardly could see the place hid over the sun shine. Yet, we identified a great gateway and a castle which always appears at the beginning of any Disney cartoon or movies. It was Disney Land. My siblings and I were jumped freely in the summer warm sky as we were surged with happiness and so much joy. The heart could hardly believe the eyes.

FIJI WATER HARVARD CASE ANALYSES ON CSR Essay Example | Topics and Well Written Essays - 500 words

FIJI WATER HARVARD CASE ANALYSES ON CSR - Essay Example Two of the main issues that the company was facing were objections about the carbon footprint and the usage of more energy to distribute packed water to required locations. In response to these issues, the company launched a carbon negative campaign claiming that its bottled water has no carbon footprint. However, with all the efforts towards ensuring people that the company adheres to the principles of corporate citizenship about the corporate social responsibility of the company, the critics are still raising concerns about the way the company operates its business activities. Bottled water companies imply that their water is clean as compared to tap water (Ruby). However, in this case study, the CSR issue is that packed water not only produces harm to the environment but also requires a lot of energy for production and transportation. The conservationists and environmentalists are continuously raising voice against the production and distribution of packed water because they think that tapped water has very less amount of carbon footprint as compared to packed water. As Arndt states, â€Å"one of the biggest arguments to support the ban on bottled water is the damage being done to the environment by the plastic bottles† (1). Moreover, they also think that the world is already facing fuel shortage and in such situation, using energy on producing bottled water cannot be justified. Every company needs to resolve these environmental issues by taking appropriate actions in order to demonstrate its corporate social responsibility. The circumstances surrounding corporate social responsibility issues for Fiji packed Water Company include the concerns for green environment and the current water and fuel crises all over the world. The company was going very successful in right through its start until 2008. However, from 2008, the downturn started for the company when people started raising concerns about the corporate social responsibility of

Panera Bread Case Study Research Paper Example | Topics and Well Written Essays - 3000 words

Panera Bread Case Study - Research Paper Example The company has been quite fortunate to be mentioned by the Wall Street Journal as the one of the middle sized cafà © which provides excellent service and superior quality food to its customers. The management structure went through changes during the year 2007 which assisted the company to focus more clearly on the designed goals. As of 2013, Panera Bread has been operating in Canada as well as in more than thirty states and successfully delivering its authentic bread in a warm and cozy ambience by ensuring efficient service. The mission of Panera Bread is based on the concept of ‘A loaf of bread in every arm’. Panera’s aim is to emphasize much on its strategy of Bread Leadership in which they strive to offer fresh bread to savor the taste buds of its customers across the US states and Canada. The management staff at Panera is well aware of its goals and objectives and ensures that the best product, service and ambience is experienced by the customers at both company operated and franchises of Panera Bread. Freshly baked bread that is made available to all its cafes everyday serves as the differentiating feature for Panera bread and all the efforts are directed towards the achievement and maintenance of this key feature. The key strategy of Panera is to keep itself updated technologically and innovatively in such a way that it stands strongly in competition. The mission statement of Panera serves as the driving force for its strategy. Panera keeps revising and updating its menu so as to meet the organic and healthy food requirements of its customers. The price of food charged at Panera is a little higher than those of its rivals because Panera believes in delivery real quality to its customers in terms of product, ambience and service and it cannot risk this goal by offering cheap rates for customers’ attention. Strengthening the differentiation feature of freshly baked bread reaching the restaurants of Panera Bread everyday is also a key part of the

Controversy over gay & lesbian couples raising children as opposed to Research Paper

Controversy over gay & lesbian couples raising children as opposed to straight couples - Research Paper Example Even in United States, some states do not allow same sex partners to adopt children. This is also the case in some of the European countries except for England, in which adoption by gay and lesbian couples have been legalized in order to provide parents to homeless children. Around the world, countries vary in the level of rights they provide to gay and lesbian couples in terms of adoption (Simon & Brooks 2009). There are two sides to this argument of whether same sex partners can be good parents or not. Some individuals believe that if gays and lesbians adopt children, they then will be preventing heterosexuals from adopting; however, many gays and lesbians adopt children from foster care or other countries as it is difficult to find families for these children (Adamec & pierce 2000). The analysis of how fine the kids grow with gay couples or straight couples is still incomplete and the conservatives think that these adoptions should not be legalized until it is proved that same sex parenting is completely safe. Other side of the argument says that the sexual orientation of the parents have no connection with the upbringing of the children. They say that the child’s social, emotional and behavioral patterns are not affected by this issue. Gay rights groups in many states fought for the right of gay adoption, which gradually began to change the climate on this issue (Kranz & Cusick 2 000). It is considered by liberals that both women and men have the same capability to be good parents. The children of same sex partners do not show different behavior if compared to children raised by straight parents. With the gradual change in the society, the concept of perfect straight couple marriage is gradually fading. There are other alternatives which are now acceptable as a perfect marriage model. Many countries are gradually accepting this fact

Schizophrenia Essay Example | Topics and Well Written Essays - 1250 words - 1

Schizophrenia - Essay Example What sets the two forms of schizophrenia apart is that the person who is diagnosed with paranoid schizophrenia believes themselves to be wanted or hunted, usually by the voices that they hear in their head or the people that they believe they can see. They develop schizophrenia as well as paranoia. Schizophrenia affects at least one per cent of Americans, with the majority of them being teenagers or young adults. Schizophrenia is most common in people during their late adolescence until their mid-twenties if they are men and their late twenties if they are female. The chance of getting schizophrenia is equal between gender and ethnic groups. Schizophrenia is also a disease that can be passed down from someone who already has the disease, or has had it. This can be done genetically, or if someone, especially a child, is subjected for great lengths of time to someone who has schizophrenia. A person is more likely to get the disease themselves if they are related, even distantly, to someone who has already had it. As there is no real definable cause of schizophrenia, it is difficult to predict if somebody will get it. People are often misdiagnosed due to the lack of understanding that comes with schizophrenia; there have been many cases when someone has been diagnosed, come to later find out that it was something unrelated to schizophrenia. It is a very shaky disease to diagnose properly. With all types of schizophrenia, the majority of the symptoms remain the same. There are only one or two striking differences that set the different branches apart from each other. There are considered to be three branches of symptoms, which are positive, negative, and cognitive. Positive symptoms are considered to be the obvious behaviors that are not normal to a healthy person. These symptoms are easy to spot and are easiest to treat. Positive symptoms include unusual thoughts, hallucinations, and delusions. They are symptoms that verbally and visually pull a person

Planning and management of public relation campaigns Essay - 1

Planning and management of public relation campaigns - Essay Example Third, the Chartered Institute of Public Relations (CIPR) defined â€Å"public relations [as] about reputation† and â€Å"the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics† (Langley, 2009). The roles of public relations practitioners are diverse, depending on the size, nature, and aims of their organizations. Their roles can include, but not limited to, the following: (1) cause or relationship marketing- creating and preserving relationships to build customer loyalty; (2) communication- sharing ideas, messages, or opinions through verbal/nonverbal/oral expressions; (3) community relations- build relationships between/among organizations that impact one another; (4) crisis management- responding to different kinds of crises and maximizing potentially positive outcomes; (5) integrated marketing communication (IMC)- merging PR, marketing, and advertising to attain a uniform marketing approach; (6) issues management- identifying organizational issues and responding to them; and (7) media relations- creating relationships between media and the organization (Johnston & Zawawi, 2014). The goal of this paper is to describe how a PR campaign is planned and managed in general ac ross different organizations and sectors. The purpose of planning PR campaigns is to attain order and some control and predictability over them (Gregory, 2010). Planning provides a sense of direction, clarification of important aims and goals, and ability to manage objectives, as well as processes and outcomes (Austin & Pinkleton, 2015). In addition, public relations must function to support and align itself with organizational vision, mission, and goals (Gregory, 2010). Strategic planning improves the ability of PR to determine PR’s contribution to the company, the processes and steps involved to attain aims and objectives, and metrics and standards for evaluation (Gregory, 2010). Planning refers to analyzing

NBA Lockout Paper Essay Example | Topics and Well Written Essays - 1500 words

NBA Lockout Paper - Essay Example They two parties could not come to a consensus regarding the division of revenue and the proposed structure of the salary cap and taxation of the player’s luxury. During the period of the lockout, the player could not access NBA team facilities, trainer or staff; they could not make any trades, sign or contact the players. This led to player signing other contract in countries like Asia and Europe and left a possibility of returning to the NBA after the conclusion of the NBA lockout. A tentative deal was eventually reached in November 26 2011 and allowed for the start of the season shortly thereafter. Following a previous lock in the 1998- 99 season, a six year contract was agreed between the owners and the players. This meant that the CBA was set to expire by 2005. A new agreement was meant to take place but, there were several issues that blocked a new contract. The issues include the age limit for the rookies that were to be drafted in the NBA, limiting the length of the lo ng term contract that many teams had to sign with their players and the toughening of the existing drug testing program. The two parties reached an agreement that prevented a lock out in 2005. This deal was meant to grant the player 57 percent of the Basketball Related Income (BRI). This deal was also meant to last six years. Due to the economic crisis, eight officials of NBA asked the Commissioner David Stern to address the issue on Large market and Small market teams (Rosner 78). He said the current economic system only worked for the large market teams which made them successful but, those small teams were facing major losses. The two parties under the CBA began to look for a possible solution to this issue that seemed to get out of hand. The league declared that it was losing close to 300 million dollars in a year. This meant that out of a possible 30 teams, 22 were counting losses. Therefore, they proposed that the player’s salary was to be reduced to 40 %, which came to about 800 million. They also recommended for the salary cap to be reduced to $ 45 million opposing the current one at 58 million. These recommendations were not taken lightly as the union disputed the figures and were steadfast to oppose these changes. Billy Hunter, the director of the union advised the player for a lockout. Negotiations continued regarding the salary cap, and the newest proposal known as the flex cap was meant to limit the payroll at 62 million but reprimand on the event that the team’s payroll exceeded the average league payroll of the season. The Union still felt that this was a hard cap (Washington post ). Players offered a salary reduction cut an estimate of about 500 million over the next five years from 57 to 54.3 Percent. However, the owners proposed a 2 billion cut for the next ten years. On June 30 2011, both side tried to resolve the key issues of the BRI splits and salary cap but, there were no able to come into an agreement. The owners demanded a bigger portion making claims of losing money whereas, the players were willing to make special considerations, but they refused to completely cave to the demand of the owners. This eventually to a break off and the CBA expired. With the NBA player deciding to reject the latest offer, the mutli billion dollar game ended in a crash. The players disclaimed their union and ended its right to negotiate on their behalf.

Finding number PI Research Paper Example | Topics and Well Written Essays - 2000 words

Finding number PI - Research Paper Example In modern times, however, with the advent of computers, the emphasis has shifted to the speed at which the value of Pi can be determined together with increasing the number of decimal places. This paper traces the history of Pi and the efforts made by mathematicians and astronomers to get closer and closer to the â€Å"precise† value of Ï€, and then discusses two methods for determining the value of Pi – one ancient method and one modern method. The very first attempts to determine the value of Ï€ date back to around 2000 B.C., when the Babylonians and Egyptians approached the problem in their own ways. While the Babylonians obtained the value of 3+1/8, the Egyptians obtained the value as (4/3) ^4 for Ï€. About the same time, Indians used the value of square root of 10 for Pi. All these values were based, essentially, on measurement of circumferences and diameters of circles of different sizes (Beckmann, 12-15 and 98-106). The first major step towards determining the value of Pi is attributed to the great Greek mathematician and physicist, Archimedes around 250 B.C. The ancient Greeks, with their penchant for precision, were interested in precise mathematical proportions in their architecture, music and other art forms, and hence were curious about better precision in determining the value of Pi. Thus Archimedes developed a method using inscribed and circumscribed polygons for calculating better and better approximati ons to the value of Ï€ and came to the conclusion: Subsequently, around 150 A.D., the Egyptian mathematician Ptolemy (of Alexandria) gave the value of 377/120, and around 500 A.D., the Chinese Tsu-Ch’ung-Chi gave Pi the value of 355/113. Many others like Ptolemy and Tsu-Ch’ung-Chi continued to use Archimedes’s method to calculate the vale of Pi to better approximations. Ludolph von Ceulen used this method with a 2^62-sided polygon to calculate Pi to 35 decimal

Inquiries and serious case Essay Example for Free

Inquiries and serious case Essay Serious case reviews are summoned when a child or a vulnerable adult is seriously injured and there is a suspicion that abuse or neglect has played a role in the outcome. When an incident occurs, a number of investigations are triggered to establish what has happened and who is to blame. In these situations serious case review and inquiries are undertaken in addition to the other investigations. According to Williams (Sarah, 2012), the purpose of serious case reviews is as follows To identify what the lessons are and how they will be acted on to improve practise. Improve local interagency working Review procedures and make recommendations for improvements Of all the procedures and stages of appointment of staff the most crucial factor is safety. It might sound weird but an error in this aspect might have wild consequences. Safer recruitment practice should include those persons who may not have direct contact with children, but because of their presence and familiarity in certain settings will still be seen as safe and trustworthy. The principles of safer recruitment should be included in the terms of any contract drawn up between the organisation and contractors or agencies that provide services for children and young people for whom the organisation is responsible. The organisation should monitor compliance with the contract, which should also include a requirement that the provider will not sub-contract to any personnel who have not been part of a safer recruitment process. Staff has to be kept informed about child protection responsibilities and procedures through induction, briefings and awareness training. There may be other adults in the school who rarely work unsupervised, more usually working alongside members of the school staff. However the supervisor will ensure they are aware of the school’s policy and the identity of the Child Protection Officer. Any member of staff, volunteer or visitor to the school who receives a disclosure of abuse, an allegation or suspects that abuse may have occurred must report it immediately. In Dubai and the United Arab Emirates there is currently no infrastructure of Educational Safeguarding and/or Social Care Services. Following cases which caused concern in the Emirati community, Sheikh Mohammed, the Ruler of Dubai, supported the drafting of a Federal law on child protection â€Å"to ensure a secure and stable future for children in the  U.A.E.† In April 2012, it was reported that Dubai had  "embraced a new policy to protect children against all forms of violence, abuse, exploitation and neglect and offer support and care for those in need.† The policy â€Å"aims to provide protection to Emirati and expatriate children under the age 18 who live permanently or temporarily in Dubai. In November 2012, the UAE Cabinet approved â€Å"Wadeema’s Law† to â€Å"protect children in the UAE.The law includes creating special units that intervene when children are at risk and stresses that all children have rights regardless of religion and nationality.† In conclusion, serious case reviews make an important contribution to understanding what happens in circumstances of significant harm. Their effectiveness can be improved and there are examples of promising approaches using the findings of serious case reviews to bring about improvements in safeguarding practice. However, achieving such improvements requires Local Safeguarding Children Boards to develop a much stronger learning culture within which serious case reviews are but one important source of knowledge for improving safeguarding practice. References Dubaicollege. (2012). Child protection policy. Available: http://www.dubaicollege.org/media/policies/Child%20Protection%20Policy.pdf. Last accessed 03rd May 2014. Willams, rutter, gary (2012). Promoting Individual and Organisational Learning in Social Work. london: SAGE publications. p99-102.

PRACTICAL REPORT ON THE ISOLATION AND IDENTIFICATION OF CODEINE AND PARACETAMOL Essay Example for Free

PRACTICAL REPORT ON THE ISOLATION AND IDENTIFICATION OF CODEINE AND PARACETAMOL Essay Codeine or methyl morphine, an alkaloid, was first isolated in 1832 from raw opium. It concentration ranges from 0.2% to 0.8%. Mostly used for its analgesic, anti-tussive and anti-diarrheal capabilities (Tremlett, Anderson and Wolf, 2010). Paracetamol also known as acetaminophen (n-acetyl-p-aminophenol, APAP) on the other hand, is a useful non- steroidal anti- inflammatory drug (NSAID). It is commonly used in the management of pain and fever in a variety of patients (Kamberi, et al., 2004). Fig 1: Codeine[NCBI, 2009] Fig 2: Acetaminophen[NCBI, 2009] One of the technique involved in the extraction of codeine and paracetamol from its matrix, is the solvent extraction otherwise known as liquid – liquid extraction. This process entails the use of two immiscible liquids usually chloroform and water; in dissolving the sample for two distinctive layers to form after the mixture had been thoroughly shaken together (Rubinson and Rubinson, 1998). Separating the components of the extract, is done through the use of Thin Layer Chromatography. It is one of the standard procedures used in many forensic laboratory when analysizing unknown drugs or mixtures (Howlett and Steiner, 2011). Separation of the mixtures occur based on the pH, polarity of its components, solvent and the thin layer stationary phase (Howlett and Steiner, 2011). METHODS: The finely divided sample was dissolved in 20ml of distilled water. This was then basified with NaOH solution to pH 12 using litmus paper. The resulting solution was later filtered. 1.0ml of chloroform was pipetted into the filtrate. After shaken and combined, two distinctive layers was observed. The bottom layer was extracted thrice using a micro- pipette. On a thin chromatography plate, five spots were placed ( as shown in table 2) and the  plate was developed using chloroform/methanol. This was later visualized with dragendorff’s reagent under the UV light. All separated components were observed, identified and recorded. RESULTS: Table of observed pH SOLUTIONInitial pHFinal pH Basified sample1012 TABLE 1 Table of Retention factor (RF value) Rf = Distance travelled by the substance (cm) Distance travelled by the solvent (cm) SUBSTANCEDistance travelled by substance (cm)Distance travelled by Solvent (cm)Retention factor value (Rf) Chloroform extract3.04.00.75 Codeine positive control3.04.00.75 Paracetamol positive control4.04.01.00 Chloroform (negative control) 3.54.00.86 Diluted sample4.04.01.00 TABLE 2 DIAGRAM: Fig 3: The Developed Chromatographic Plate. DISCUSSION: Running the chloroform extracts and diluted sample together with two positive controls and a negative control on a single chromatographic plate simultaneously, the retention factor(Rf) of five different samples were determined. The RF value of the chloroform extract(0.75) tallied with that of the codeine positive control and that of diluted sample(1.00) with the paracetamol positive control. This tentatively shows that, codeine and paracetamol were present in the sample. The solvent front(i.e distance travelled by the mixed solvents) is 4cm, this is quite close to the distances covered by all separated components(between 3 – 3.5cm), which makes the retention factors, not a true representative of their actual values. It was later discovered that, this is due to not allowing the  chromatographic plate to develop for a longer period of time in the solvent tank. The solvent front also dried up quickly when the plate is taken out., making drawing a line at that point quite diffic ult. Fortunately, this was overcome by the use of visualizing spray and UV lamp. Solvent extraction(liquid-liquid), involved selective movement of components of a substance in microgram to gram quantities between two immiscible liquid phase; its separation and selectivity is based on solubility differences and pH control respectively (Fifield and Kealey, 1995). This was observed when chloroform was added to the basified filtrate. After vigorous shaking and settling down, chloroform being more dense, composed the bottom layer, with the aqueous phase up. Liquid-liquid extraction often involved high volume of organic solvents and poor resolution of mixtures of organic materials (Fifield and Kealey, 1995). Thin Layer Chromatography is usually employed in the qualitative analysis of mixtures of non-volatile compounds like pharmaceuticals (Skoog, et al., 2000). TLC can also be used to confirm the identity of an unknown sample ( Lewis and Evans, 2011). Dissolution of the codeine and paracetamol tablet in distilled water without weighing, shows that, TLC was never designed for semi- quantitative analysis. This is due to difficulties in reproducibly applying aliquots of the mixture to the plate and then recovering all of the separated components from the plate (Skoog, et al., 2000). CONCLUSION: Using the Rf values obtained in the table 2 above and t he visual indicator reaction with the substances under the UV light, codeine was extracted to a high degree during the solvent extraction, tentatively identified by TLC (due to its positive control having the same Rf values with the chloroform extract(0.75) and both were the only one that were seen under the UV light) while paracetamol was extracted to a low degree (due to its positive control having the same Rf with the diluted sample). Multiple compounds can share the same retention factor(Rf) or produce similar chromophores when sprayed with detection reagents (Howlett and Steiner, 2011). The study by Lewis and Evans( 2011) shows that if a spot from an unknown substance is developed on a TLC plate together with a spot from a substance that is suspected to be the unknown, and the two substance are found to have the same Rf value, they are probably the same substance. FUTURE SUGGESTIONS AND RECOMMENDATIONS: Due to the limitation that is associated with using TLC to exactly identify a given sample, minimum standards for drug testing and reporting in the forensic community are recommended by the Scientific Working Group for the Analysis of seized drugs (SWGDRUG) (Howlett and Steiner, 2011). In order for a drug identification to be confirmed to SWGDRUG specification, additional tests must includes, Infrared spectroscopy and GC-MS (Howlett and Steiner, 2011). REFERENCES: Fifield, F. W. and Kealey, D. 1995. Principles and Practice of Analytical chemistry. (4th ed) Glasgow, Blackie Academic and professional. Howlett, S. E. and Steiner, R. R. 2011. Validation of Thin Layer Chromatography with AccuTOF-DARTâ„ ¢ Detection for Forensic Drug Analysis*. Forensic Sciences [e-journal] 56 (5), pp. 12611267. Available through: Anglia Ruskin University Library website http://libweb.anglia.ac.uk [Accessed on 11 March 2014]. Kamberi, M., Riley, C. M., Huang, C. C. and Xiaoyan, M, 2004. A validated, sensitive HPLC method for the determination of trace impurities in acetaminophen drug substance. Pharmaceutical and Biomedical Analysis [e-journal] 34 (1), pp. 123128. Available through: Anglia Ruskin University Library website http://libweb.anglia.ac.uk [Accessed on 18 March 2014]. Lewis, R. and Evans, W. 2011. Chemistry. 4th ed. Hampshire, Palgrave Macmillan. NCBI, 2009. National Library of Medicine. [online] Available at : http://www.ncbi.nlm.nih.gov/pccompound [Acc essed 7 April, 2014]. Rubinson, J. F. and Rubinson, K. A. 1998. Contemporary chemical analysis. Upper Saddle River, NJ, Prentice Hall. Skoog, D., West, D., Holler, F. and Crouch, S. 2000. Analytical Chemistry- An introduction. (7th ed). Boca raton, Thomson Learning Inc. Tremlett, M., Anderson, B. J. and Wolf, A. 2010. Procon debate: is codeine a drug that still has a useful role in pediatric practice? Pediatric Anesthesia [e-journal] 20 (2), pp. 183194. Available through: Anglia Ruskin University website http://libweb.anglia.ac.uk [Accessed on 29 March 2014].

Strategic Market At Coca Cola Company

Strategic Market At Coca Cola Company 1.0 Introduction and Background: Coca Cola Company is one of the leading manufacturers of sort drink in the whole World. Coca Cola was launched in May 1986 by Dr. John S. Pemberton in Atlanta Georgia. The name Coca Cola was suggested by Dr. Pembertons bookkeeper, frank Robinson. He reserved the name Coca Cola in the flowing script that is well-known today. The Coca Cola is most important manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, company in the World, which are used to produce nearly 500 beverage brands that make up for its wide portfolio. The market which I shall be investigating is the soft drink market in the UK, although I think its important that I consider the whole market including soft drinks and energy drinks. This is because soft drinks and Energy drinks are competing with other alcoholic mixer, (2008). This report will focus on a product part of this market and I have chosen the market leader for stimulant drinks, Coca Cola. I shall be examining marketing planning process, and its activities and justifications. Also, marketing environment is included, Internal audit, External audit, macro environment, and looking at the product with PESTLE, SWOT Analysis (Internal strengths and weaknesses). Furthermore, It Includes Porters five forces and Ansoffs Matrix, BCG Matrix and other tools and techniques. At the end, I have given three marketing options and recommended approach after these bibliography. 2.0 Strategic Marketing Planning Process: Strategic marketing is a process in which to develop a strategy to cope with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities and design an appropriate organisational structure to ensure the performance desired is achieved. Corporate strategy is a process in which approach to future that involves examination of the current and anticipated factors associated with customers and competitors and the firm itself, aligning policies, practices, and resources to realize that vision, (2010). Planning and plans are two very different concepts. Planning refers to the process of developing a coherent plan, while the plan is the output from the process. A successful marketing campaign must incorporate strategic marketing planning. Strategic marketing planning is the process of researching a market and its environment to determine the target market. It involves determining what the target market wants and the types of messages that resonate with that audience. Marketing is one of the key elements in addition to other functions without which the company cannot get success. Therefore, marketing planning is a set of document in which details of action is given to achieve the objects set by the management for a period of one or up to five year. It could be based on selling of any kind of product. Its very important to have a very aggressive plan if you are not an introducer of new product and still you want to grab the market, (2010). 2.1 Marketing Planning Benefits: Marketing plan comes through a long process, it starts from a single department and ends up to management decision, plan must be always like easy to understand for management to approved it and realize the facts of market strategies for what they want from customer. Coca Cola always makes a attractive marketing plan which always looks different from others, for now this marketing plan which is very supportive for the organisation is just because it meets the need of customer in a very smart way like they introduced a new Cherry Coke flavour which is they want to be market the product by new style which a customer attract and also get some benefited for an organisation. If the plan is according to organisation and customer then it is easy to take decision for management. Plan should be compressed and productive for organization. Plan should be not so long time process and not to be very costly. Plan should be as per new techniques and 3D type as per new generation like Plan should be process after research Plan should be shows new market prices, long life and skill full. If the plan is according to companies favour so there is no any chance that it could be rejected. Always approach will be positive to make the plan competitive and advance. Coca Cola always looks in those matter which are highly skilled, attractive and sincere with the organisation, to gain the agreement for strategic plan for organization is a very important role for marketing department to extent their plans which are still are in favour of organisation and as before management like the approach to get always new marketing styles, the best approach for management is that to produced their best efforts to capture the market because now a days there are so many competitors in the market if they lack in the advertisement or promotion or introducing in new products then it could be easy for other competitors to overcome, (2010). Marketing Planning Process: There are ten stages of the Strategic Marketing Planning Process which are given bellow in tables. Table 1: The Marketing Planning Process Stages Description Stage 1 Mission Statement At this stage the board establish a long-term vision for the company. This entails communicating a memorable statement easily understood by employees and other key stakeholders. Stage 2 Corporate Objectives At Corporate Objectives the organisation setup the desired level of profitability, business boundaries, such as products/markets, facilities and size of labour force and other corporate objectives, such as social responsibility, corporate image, stock market image, employer image, etc. Stage 3 Marketing Audit Marketing Audit is a structured review of your current marketing activities. It is a systematic review of all the external and internal factors that have affected a companys commercial performance over a defined period. Stage 4 SWOT Analysis SWOT analysis is a tool for auditing an organisation and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Stage 5 Assumptions At this stage assumptions are made on the basis of marketing audit and swot analysis. Marketing manager must keep in mind it should not too broad. Stage 6 Marketing Objectives and Strategies In this stage the objectives and strategies relate to the companies products/services and brands and to the markets you currently/ propose to operate in. Objectives are about deciding what you are offering (selling) and to whom. Strategies are about how you are going to achieve these things. Stage 7 Estimate Expected Results At this stage to employ judgement, analogous experience, field tests and so on. Also, to test out the feasibility of the objectives and strategies in terms of market share, costs, profits and so on. Stage 8 Identify Alternative Plans and Mixes In a strategic marketing plan, It is normally at this stage board identifies alternative plans and mixes are considered. Stage 9 Budget The budget is the process of documenting the expected costs of the proposed marketing plan. To justify all marketing expenditures from a zero base each year against the task that you wish to accomplish. In reality budgets are often incremental, that is, they are based on what was spent in the previous year. Stage 10 First Year Detailed Implementation Programme This may involve spending money on advertising, launching new products, interacting with potential new customers, opening new retail outlets etc. Its major function is to determine where the company is, where its wanted to go and how it can get there. It should be used as an aid to effective management, (McDonald 2006, p. 379-393). I have described all activities and justification in the Marketing Planning Process which are given bellow in table. Table 2: Activities and Justification in the Marketing Planning Process: Stage Activities Justification Stage 1 Mission Statement Board meetings Objectives discussion Target of the company Motivate employees and customers Lack of motivation and output It gives the direction to the company Stage 2 Corporate Objectives Financial forecast Provide long-term stability Profitability of the products Predict financial forecasting Overall company operations It gives review policies and desired level of profitability Stage 3 Marketing Audit Marketing environment objectives Perform STEEPLE Analysis Competition and Market share Competitive advantages Examine internal and external information and procedures Life cycles for major products and for market segments Policies and competitive advantages of other organisation Stage 4 SWOT Analysis Trend in the market Knowledge of the business Value added by competitors Setting objectives and strategies Data Collection Focusing internal and external key factors such as, internal strengths and weaknesses and external opportunities and threats. A summary of reasons for good and bad performance Stage 5 Assumptions Government policies Economic data Major competitors Price competition It is made on planning environment Pick the right market and sell the right products It emphasises on success factors Stage 6 Marketing Objectives and Strategies Sales promotion objectives Marketing objectives Pricing objectives Advertising objectives Social responsibility Marketing objectives and Strategies are made on marketing plan Advertising, pricing and promotion service levels Highlight sales value, sales volume, percentage penetration of outlets Stage 7 Estimate Expected Results Employ judgment Analogous experience Field test Gap analysis on actual and desired results To test out the viability of market share At this level managers set the expected results Stage 8 Identify Alternative Plans and Mixes Motivate alternative strategies Promote mixes Manage the business Choose the best tactics Understand what market works and what doesnt work From alternative plans managers select best suitable plan Stage 9 Budget Advertising cost and expensive Zero base Emphasis on yearly marketing budget Spend their budget more efficiently and effectively Get smart about market every year they are in business Budget prepare by board of director and marketing managers. Stage 10 First Year Detailed Implementation Programme Customer plans Sales promotion plans Goals are divided into sub goals. Market plans (McDonald 2006, p. 379-393) Target their primary customer Focus on achieving specific objectives In sub goals include pricing plans product plans, promotional plans and market plans with objectives The External Market Audit and External Environment (Macro) Analysis: In this section of the report, I have used some data, of tools and techniques that are relevant to Coca Colas current situation relevant examples. External environment is important to marketing decision making. Initially, I have shown data on market share and growth of UKs soft drink markets. 3.1 External Audit: For scanning external audit and external (macro) environment of Coca Cola I have used Porters five forces. In this part of report to scanning soft drink position in the UKs soft drink market two tables are given. From the above table of UK soft drink market share in 2010, it is clear that Coca Cola is the market leader among competitors. Coca Cola hold 44% of soft drink market share whereas Pepsi is in the second position by holding only 23% (2010). From the above table we can see Coca Cola and Cadbury have the most significant growth rate by 1% in the last year and Pepsi and other drinks lose their share by -1%. Fruit Juice has only 0.04% growth in last year. For analysing external market in this part, I have given Porters (1985) five forces model which is given below: Barriers to Entry: It involves; Importance of economy of scale, for example, a new Coca Cola drinks. Challenging with established brands, for example, Coca Cola, Diet Coke. High upfront capital costs or legal requirements, for example, intellectual property protection, factories etc. UKs soft drink market is established by some well known brands, such as, Pepsi, Cadbury, Fruit juice etc. It is very difficult to enter in this market by other competitors. Coca Cola has a long history of heavy advertising and this has made it enormous amount of brand equity and loyal customers entire over the world. Substitutes: It contains; Large numbers of substitutes, for example, coffee, beer, juices, water etc are available in the market for customers but it is countered by brand equity, huge advertising, and making their product easily available for customers. Coca Cola expand its business in the UK by offering substitutes it selves to protect Coca Cola from competition. Its products and services can be easily substituted with another type of product and service such as public transport being used instead of private transport. Buyer Power: It consists of; Large amount of buyers, for example, Wal-Mart or Tesco. Undifferentiated brands and low switching costs. As there are many soft drinks in the UK, so the bargaining power of buyer is extremely very high. Buyers ability to walk away or get an alternative, if buyer does not satisfied with our products or services he can get an alternative products or services. Supplier Power: It includes; Supplier does not depend on one or a small amount of buyers. Supplier product is necessary to buyer. In the UK, soft drinks bargaining power of supplier is low, as the market size is large so suppliers always want to keep contracts by providing low price. A large number of buyers but a small number of suppliers. Most of the times raw materials needed to create concentrate are basic commodities, for example, colour, flavour, additives, sugar etc. Basically, these are the main commodities. Existing Competitors: It computes the degree of competition between existing competitors. Rivalry will be higher if; In the UK, there are a huge amount of similar sized companies, for example, Pepsi, Robina, Red bull etc. Competitors can lead to a dynamic periods of aggressive pricing and promotion in war for customers. Products and services are supposed as a commodity by consumers and resulting in low switching cost for consumers. 3.2 External (macro) Environment Analysis: PESTEL Analysis for external (macro) environment of Coca Cola. PESTEL Analysis undertaken to understand local, global factors influencing business and potential opportunity and threats. Here PESTEL analysis given bellow in a table: Table 1: PESTEL Analysis: Political Economical National Government Regulatory bodies Trade Associates Government Stability Newly Industrialised Employment Law Critical Global Market Important Political Events Market Structure Government Policy Taxation Interest Rates Personal Saving Rates Money Supply Inflation Disposal Income Social-Cultural Technological Population Demographics Culture Attitudes to Work and Leisure Current Issues Income Distribution Social Mobility Lifestyle Changes Level of Education Products Materials / Components Processes Distribution / Spending on Research Marketing/Administration Rates of Obsolescence New Discoveries / Developments / Product Innovations Legal Environmental Competition Law Health and Safety Employment Law National and World Legislation Trading Policies Regulatory Bodies Global Warming Environmental Issues Local and National Issues Current and Future Environmental Legislative Changes Recycling Considerations Source: http://www.slideshare.net/Jackieken/the-marketing-audit-download-ppt Political Factors: Coca Cola operates globally and their performance is influenced by the political stability and instability of these countries. There is currently political stability in the UK and Coca Cola business is flourishing, (2010). Economical Factors: High inflation in any of the counties will cause the price of Coca Cola to rise and consumption of Coca Cola may fall. The UK economy is recovering from recession and employment level is rising people will consume more Coca Cola products, (2010). Social Factors: Consumers in the different counties will have different taste and perception about Coca Cola. In the UK the brand is known for quality products and marketing it will be easier, (2010). Technological Factors: The present environment is technological driven and the need for dynamic development. Coca Cola has got experienced research and development (RD) team who find out new technologies to improve productivity, (2010). Legal Factors: The Coca Cola Company gets all the rights applicable in the nature of their business and every invention and product developments are always going into the copyright process, (2010). Environmental Factors: According to the data of the Coca Cola Company, all the services are strictly approved according to the environmental laws inflicted by the government, (2010). 3.3 Changes in the External (Macro) Environment: The Coca Cola Company has faced many changes in the external environment that have changed the management of the company. During the World War II, the Coca Cola was able to continue the position of the company, at the same time. The Coca Cola was able to enter fresh markets despite of the environment. The company turned out to be more aggressive through supplying free drinks for the GIs in the World War II. During this the corporation was able to hit two birds at one stone. First, because the carbonated drinks sent by the company, it became a loyal symbol by the United States soldiers in which guided to consumer loyalty. Second, the Coca Cola was able to get benefit of the situation and determined the product in newly occupied countries by the Helper forces and due to the company created plants in different locations in the whole World paving the method for its post war expansion. Another thing is that, the external environment is the change of flavour and believes of the consumers. In the mid-1980s where the Americans favoured the sweet flavour of the competitor product, the company made its complement but it turned into a commercial failure. Coca Cola changed its management strategy and restored the old formula, and just changed its name, such as, Coca Cola Classic. After that Coca Cola got its position again and it released latest versions of Coke that address the needs of these kinds of customers, These products are included by Diet Coke and Coca Cola Zero. According to Bool, (2008) companies, for example, Coca Cola is necessary to change due to trends that have a huge impact on its business; another trend is health and fitness. Many people are spending extra money on their health; In addition, Coca Cola launched its new products which are a calorie burning soft drinks, such as, Enviga, Diet Coke, Coca-Cola Zero, and Coke. Furthermore, Coca Cola is working together with the Swiss company Nestle. Coca Cola is contracting with innovation and change. For the duration of the Asian Financial Crisis, Coca Cola was also prompted to change its courses of management in that specific region. The responses and reactions of Coca Cola with the external environment are its internal changes. Organisational Change Management: This theory presents a general process for managing the change in the side of the people at an organisational level (Kotter, 1996). According to Hiatt and Creasey, the organisational change management is contains three stages, which are, preparing for change, managing change and reinforcing change. The theory of organisational change management was efficiently used by Coca Cola. Various managers in different branches of the World have operated organisational change management in order to address the matters that the Coca Cola faced. According to the current stage, the main emphasis of the Coca-Cola is to get the needs of their consumers with outstanding product developing and product distribution. Coca Colas change management is very weak since Coca Cola forecasted that there are a number of marketing challenges in the near future that they have to face. 3.4 Internal Audit (SWOT Analysis: Strengths and Weaknesses Analysis of Coca Cola): This part of report provides information about current and previous years profit and loss account data, market share data, performance graph which have indicated internal or operational strengths and weaknesses of current marketing strategy and BCG Matrix. Profit and loss account indicates operational excellence of current marketing strengths. We see a consistent growth in the profit margin. In 2009 profit after tax was 4,318 and in 2010 it became 7,415. It is increased by 3,097 million pounds in a year. Market share of UKs soft drinks: Analysing market share of UK soft drinks, it is clear that Coca Cola is the market leader by getting 44% of total market. The comparative positioning of Coca Colas market share with respect to other leading players in the market has been illustrated as follows, (2010). Performance Graph: Performance graph of Coca Cola and Pepsi over the last five years can be summarised with the help of growth in following key indicators, (2010). This graph clearly shows that Coca Cola in 2006, it was slight increase in profit margin but in 2007 it was slightly decrease. From 2008 to 2010 market growth of Coca Cola was increase year by year. Internal Strengths of Current Marketing Strategy: Coca-Cola has been an intricate part of American culture for over a century. The products image is laden with sentimentality, and this is an image many people have taken deeply to heart. Coca Cola is a very recognizable firm. Its products/brands are available everywhere in the World. Its popularity is one of greater strength is virtually incomparable. Coca Cola deals with huge amounts of money every year. Similarly, whole businesses they have had their ups and downs monetarily, but Coca Cola has done very well in this section and Coca Cola will go on to do well and make better than its competitors (Pepsi). The money they are earning, it is significantly better than most beverage companies (competitors), they use into their own company so that they can get well, (2010). Everybody is known very well Coca Cola in the World. Its image is displayed on hats, collectible memorabilia and t-shirts. There is no doubt, no beverage firm (competitor) compares to Coca Colas social popularity status. And this extremely recognizable branding is one of Coca-Colas greatest strengths, (2010). Even though, Coca Cola controls almost 44% of the whole drinks market, the changing health-consciousness attitude of the market could have a serious effect on Coca Cola. In addition, according to Bettman (1998), Coca-Colas bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and managed by independent business people who are authorized to sell products of the Coca-Cola Company. Because, Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers, (2010). Internal Weaknesses of Current Marketing Strategy: Coca Cola has many weaknesses; they need to be finished these weaknesses, if they want to increase the next level. Now a days, constant shift to health products, some products could probably lose customers. This fresh focus on weight and health might be a problem for the item that is labelled detrimental to your health, (2010). Coca-Cola has recently reported some declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power. According to an article in (Fortune magazine), in Japan, unit case sales fell 3% in the second quarter scary because of Japan produces around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Cokes volume and none of these markets are performing to expectation (Mclean, 1998). Word of mouth unluckily is something that is very difficult to control. Although, people would have their views, Coca Cola has to try to control their negative views. If bad views are extinguish to people who have yet to try Coca Cola products, after that could create lost of customers which shows why word of mouth is a weakness, (2010). Coca Cola produces many drinks, some are very popular such as, Coke, Diet Coke and Sprite but Coca Cola has approximately made 500 different types of brands, such as, carbonates, energy drinks, sports drinks, fruit juices, water etc. Most of them unknown and rarely seen for available purchase. These drinks do not mostly taste bad, but are rather a result of low profile or nonexistent advertising, (2010). As we know, health is a significant matter in 21st century. Coke have high level of sugar and caffeine content. Boston Consulting Group Matrix (BCG Matrix): The BCG matrix method is the theory to determine list of priorities that should be given in the product portfolio of a business unit. There are two dimensions should be analyzed in the implementation of this method; market share and market growth. There are four characters in this diagram represent four categories of products in companys portfolio, which are given bellow. Stars: It represents the products that have a high market growth and high market share. Products in this class usually need a fairly high cost in the process of development. For example, Coca Colas bottled water (Dasani). Question Marks: It represents the products that have a high market growth and low market share. In this category, products have the worst cash characteristics because they have high level of the demand but low returns because of their low market share. For example, Coca Colas energy drink brand (Full Throttle). Cash Cows: Cash cows represent the products that have low market growth and high market share. In this class products should have huge level of profits and cash generation. In order to achieve that result, company should keep their level of investment low because the market growth for these products also low. Such as, namesakes soft drink (Coca-Cola). Dogs: Dogs represent the products that have low market growth as well as market share. Products in this category will absorb a lot of cash but low level of returns because low provided market share and weak market growth. For example, sweetened juice drinks (Hi-C), (2010). Coca Cola would use income from Coke to invest their primarily in Dasani and Full Throttle, whereas, looking to sell off Hi-C to some private equity fund with huge amount of cash on its hands. It is able to standard product life cycle tends to have five stages which are given bellow. Development Introduction Growth Maturity Decline As a result, Coca-Cola is presently in the maturity stage, which is evidenced mainly by the fact that they have a large, loyal group of stable consumers. In addition, cost management, product differentiation and marketing contain more important as growth slows and market share becomes the key determinant of profitability. In international markets the product life cycle is in more of a growth trend Cokes advantage in this section is primarily due to its establishment strong branding and it is now able to use this part of stable profitability to support financially the domestic Cola Wars, (2010). 4.0 Ansoffs Matrix: This Matrix was developed by Igor Ansoff; it is one of the most well known frameworks for deciding upon strategies for growth. It is a tool that helps the company to decide their product and market growth strategy. It is determined by two scopes of option which are products and markets. It consists of market penetration, product development, market development and diversification. Market Penetration: Selling more of an existing product to an existing market. It is going deeper into a market, such as, coke and diet coke. Coca Cola in UK is doing market penetration through the selling its products to the business buyers and retailers who are huge multinational organizations like Tesco, Asda, McDonalds, Subway, KFC and many more. Market Development: Selling an existing product in a new market, for example, taking out various bottle sizes to attract different buyers. It is called market development. Many flavours of Coca Cola are not being sold in every shop, retailer market and other business buyers. Coca Cola can develop a new market if they introduce those flavours in their market. Product Development: Selling a new product to an existing market. It is called product development, such as, creating changes to a product, for example, a new flavour like Coca Cola Vanilla. Coca Cola Company can do product development by introducing the new flavours in UK which are not sold anywhere in the World by the Coca Cola company. Diversification: Selling a new product to a new market. This is called diversification. Coca Cola recognized the need for a new sports drink and introduced PowerAde. Coca Cola can produce new products, which are not manufactured by it before. Coca Cola is only dealing in beverages but it can also produce its own snacks item as the Pepsi is manufacturing Lays which are eaten with the beverages, (2010). New Marketing Strategy: In this section of report, I have discussed three marketing strategy options that the organisation ca

The Greenland Shark Essay -- science

The Greenland Shark Sharks live in almost every part of the oceans, from coastal environments to deep-sea habitats. They also live in the warm waters of the tropics to the cold frigid waters of the polar region. The Greenland shark, also known as â€Å"somniousus Microcephalus,† lives in the dark, cold waters of the North Atlantic (I 65). The Greenland shark belongs to the order Squaliforms, more usually known as dogfish sharks. There are 70 species in this order, which includes the spied sharks, spiny dogfish, Sleeper sharks and lantern fish (I 50). Greenland Shark Classification: Kingdom: Anamalia Phylum: Cordates (possessing a notochord) Sub Phylum: Vertebrates (possessing a back bone) Super Class: Gnathostomata (jawed vertebrates) Class: Chondrichthyes (cartilaginous skeleton) Subclass: Elasmobranchas (ribbon like gills) Super Order: Selachii or Selachimopha (shark shaped) Order: Sqauliforms Family: Sqaulidea Species: somniousus Microcephalus (I 185) The shark’s habitat largely depends on the water temperature this allows its habitat that ranges from the Polar latitudes to the North Sea in the east and the St. Lawrence River in the West. The Greenland shark has also wonders south as far as the waters off Cape Hatteras and has also been found in the Gulf of Maine. The shark usually lives in cool water ranging from 2-7deg Celsius (II 63). However the sharks has also been found in the waters in the Artic Circle. (I 65) Typically the Greenland sharks live at extreme depths. In the winter months the Greenland sharks can be found at the surface and at the edges of ice burgs and glaciers. The sharks will also enter fjords during these months. However in the warmer months of summer, the sharks dives back to depths and lives at an average depth of 100-400 fathoms and has been caught in water as deep as 600 fathoms (II 63). Depending on season and water temperature, the shark’s habitat moves. The diet of a Greenland will eat almost anything that it will come across. With its slow swimming body plan, it includes bottom living shellfish, but it also hunts seals, porpoises and other small whales and sea birds at the surface in its diet (I 65). These sharks also eats many kinds of fish, such as capelin, char, herring, halibut, lumpfish and even salmon. There has even been fast swimming fish found with its tail bitten off inside ... ...heir vision is not needed at that depth in the dark water (I 77). These parasites might actually help the sharks. These parasites are biolumiscent and they might attract those fast swimming fish to the oral side of the shark. With out these parasites it is possible that the sharks could not catch as many fish as it does, due to its slow speed. On top of the parasites on its eyes, the Greenland shark also has poisonous flesh. To get rid of the poison n order to eat it, the flesh must be boiled and dried several times (II 63). If the meat is not prepared correctly, it can cause, nausea, vomiting, diarrhea, and abdominal pain, tingling and burning sensation of tongue, throat and esophagus. It can also cause muscular cramps, respiratory distress, coma and death (III Vol 25, 905). This shark may not kill you when it’s alive, but you have to careful when it’s dead. References 1. Parker, Steve and Jane. The Encyclopedia fo Sharks. A Firefly Book: Buffalo, 1999. 2. Castro, Jose. THe Sharks of the North American Waters. Texas Univerisity Press: US, 1983. 3. Britanica, 15th Edition. Micropedia: Chicago, 1990. 4. Allen, Thomas B. The Shark Almanac. Lyoness Press: NY, 1999.

The Fall of the Roman Empire Essay -- Ancient History

The Fall of the Roman Empire A reason that leads to Rome's inability to remain self-sustaining as an Empire was its lack of technology. Technological advance did not increase at a rate proportional to the increase of the people per square mile. This lead to the inability of the Romans to become self-sustaining. Once again the slave trade was a reason that their technology levels failed to increase. The bulk of work done in the Roman Empire was always carried out by the slaves. This provided very little need or incentive for new discoveries. By neglecting the important technological advance, there was no increase in the efficiency of running Rome. Therefore, it was left behind from the start. What then started out small grew to a life threatening wound. With all of these stumbling blocks stacking up, the Roman juggernaut began to falter. The epitome of this problem rests in the Roman economy, which was now staggering drastically. As the Roman rulers of the time noticed this problem they slowly but increasi ngly moved back to their country estates. One of the main causes of disunity was the tension between the Emperor and his generals (Grant-1978-pg.437). By doing so, they left the offices of business in the city which out of this neglect began to disappear. This trend, although very strong in the west was comparably weak in the east, where the cities were older and more schooled and prepared to deal with economic recession. The final action of the Roman rulers to retreat to the country, resulted not only in the empires economy being weak, but moreover a general failure to function. A major reason for a weakening in the Empire was the inability to resist its invaders (Grant-1990-pg.60). It was the combination of these a... ...e. New York: Time Incorporated, 1965. Grant, Michael. The Fall of the Roman Empire. Pennsylvania: Annenberg School of Communications, 1976. Grant, Michael. The History of Rome. New York: Charles Scribners Sons, 1978. Nardo, Don. The Decline and Fall of the Roman Empire. California: Lucent Books, 1998. Roberts, J.M. A History of Europe. New York: Penguin Books, 1996. Starr, Chester. A History of the Ancient World. New York: Oxford University Press, 1974. Stobart, J.C. The Grandeur that was Rome. New York: Frederick A. Praeger Incorporated, 1961. The Roman Empire. Massachusetts: Houghton Mifflin, 1967. Boak, Arthur. A History of Rome to 565 AD. New York: The Macmillan Company, 1947. Gibbon, Edward. The Decline and Fall of the Roman Empire. New York: Random House Publishing, 1952. Hadas, Moses. Imperial Rome. New York: Time Incorporated, 1965. Grant, Michael.

Paradise Lost and The Blazing World: Knowledge of Knowledge that is Bes

Paradise Lost and The Blazing World: Knowledge of Knowledge that is Best Left Unknown John Milton set out to write Paradise Lost in order to â€Å"justify the ways of God to men† (1.26). To achieve this grand goal, Milton relies on his reader’s capability to discover a degree of personal revelation within the text. Many scholars have noted Milton’s reliance on personal discovery throughout Paradise Lost; Stanley Eugene Fish points out that discovery operates in Paradise Lost in a way that â€Å"is analogous to that of the Mosaic Law† because it invokes a level of interaction with the reader that is able to â€Å"bring us to the righteousness of Christ† (526-7). This idea of discovery differs from genre because the reader’s personal experiences within the text frame the guiding principles for the reader’s self-education. In The Blazing Word, Margaret Cavendish utilizes discovery as a means to instruct her reader in a way that closely resembles that used by Milton in Paradise Lost. In addition, Cavendish makes use of one of its main themes: â€Å"Be lowly wise† (Milton 8.173). Although the idea that Cavendish and Milton would both emphasize personal discovery in their texts may not be all that earth-shattering, it seems rather implausible that Margaret Cavendish, a woman who was a â€Å"stanch opponent to Puritan values,† (Ankers 306) as well as an devoted royalist, could have possessed a conception of the nature of knowledge that was virtually indistinguishable from the one held by John Milton, a devout Puritan and Cromwell supporter. Furthermore, our current conceptions of these two writers—Margaret Cavendish as a pioneering feminist writer and John Milton as a conservative Christian icon—seem to further undermine any notion that these two autho... ...ary Criticism 9.1,2 (2000): 301-15. Cavendish, Margaret. The Blazing World. The Blazing World & Other Writings. Ed. Kate Lilley. London: Penguin, 1994. 117-202. Fish, Stanely Eugene. â€Å"Discovery as Form in Paradise Lost.† Paradise Lost: An Authoritative Text Backgrounds and SourcesCriticism. 2nd ed. Ed. Scott Elledge. New York: Nortan, 1993. 526-36. Lilley, Kate. â€Å"Introduction†. The Blazing World & Other Writings.Ed. Kate Lilley. London: Penguin, 1994. ix-xxxii. Milton, John. Paradise Lost. Paradise Lost: An Authoritative Text Backgrounds and Sources Criticism. 2nd ed. Ed. Scott Elledge. New York: Nortan, 1993. 1-304. Wood, Caroline Tanya. â€Å"The Fall and Rise of Absoluteism: Margaret Cavendish’s Manipulation of Masque Conventions in ‘The Claspe: Fantasmes Masque’and The Blazing World.† In-Between: Essays & Studies in Literary Criticism 9.1,2 (2000): 287-99.

RSA Guideline

â€Å"Establishment of Operational Road Safety Engineering Units in the Road Authorities (Pads) of 2 Southern – States of India† Slash Chancre Triad, International Road Safety Specialist It is recognized that the in order to improve road safety it is vital for institutional strengthening, capacity building and reform to urgently take place in the road sector.The Tasks of Technical Assistance Services under two assignments as already addressed in Kraal-India (the World-Bank financed EST. I Project for PAD) ND are currently being addressed in Karakas-India (DAB financed PRAM Project for PAD) are: Road safety tools and techniques vital for roads to be safe and sustainable; Institutional strengthening and reform by providing adequate on and off training; and introducing well-proven and appropriate proactive and reactive engineering approaches / measures and educational aspects to improve road safety.The author will briefly address regarding various activities performed and topics addressed. Such as Safe Road Management System, 5 Pillars, Crash Data Collection, Database, Analysis and Reports for dissemination; Road Safety Engineering; Economics; Low Cost Counter – Measures and Program; Vulnerable Road Users; History of Road Safety Audit with Stages, Checklists and Report; Road Safety Review and Inspection; Operations Processes, Procedures, Manuals and Guidelines; Strategies and Policies; Road Safety Co-ordination and Action Plan; International Practices; Road Safety Engineering related Awareness Campaigns; InstitutionalStrengthening and Capacity Building: Organizational structure, Training Need Assessment, Job-descriptions; On and Off – the Job-Training and Standards; Monitoring and Evaluations; Innovations and developments In Traffic Control Devices (signs and marking materials); RAP; Procurement of road safety tools (such as book, code, software and equipment); Crash Barriers; School Zone Treatments; Case studies. Also discussions on th e most up-to-date concepts, principles and practices for Institutional reform In the road safety.

Business Report

It is specialized in the selling of clothing, home products and luxury food products. Indeed, the company concentrate itself on quality products for well off customers. It Is employing more that 85 81 3 person all over the world In 2014 and got a turnover retailer market. II. Findings A. Structure Over its development M&S has changed of structure. It became over the years, a flatter structure organization. Employees got more responsibilities that enable them to take quick decision. They must be prepared to explain and Justify the decision they take.In order to development that structure, M&S has given more importance to the development of employees ‘ careers by set up training and reviewing of skills in concussion session between employees. Moreover, employees are able to create a career planning profile that enables them to focus on their next target role. It shows how M is supporting the development of skills within the company. The aim of this strategy is to make evolve with out interruption the skills of employees and by this improve performance of the company.It brings benefits to both parts for they own development. By training and developing its staff well, Marks & Spencer is in a position to develop a competitive advantage over its competitors. M success is due to its guiding principles: Inspiration – generating new ideas that excite customers, enthuse people and enhance business. Innovation – focusing on continuous improvement, pushing boundaries and encouraging experimentation. Integrity – doing the right thing, not the easy thing; building trust and reinforcing our reputation.In Touch – understanding what's important to customers, the communities in which it works. M&S is also engaged a Policy of Equal Opportunities Policy in order to diversify employees. They promote an environment free from discrimination, harassment to ensure everyone equality of opportunity to achieve their potential. All employment decision is ob jective based on work criteria and individual merit. M&S try to maximize personal and commercial opportunities. M&S think that employees need to be well rewarded for the work.That's why they developed a reward package that's proven to attract, motivate and retain the best people. This package include: Pay – Checking salaries against other companies to make sure of the competitiveness of M&S. Moreover, extra performance is rewarded by increasing pay to recognize individual achievements. Employee discount: Every employee gets a 20 % discount on all in tore and online purchase. Holiday- Employees get a minimum of 28 days ‘statutory holiday per year. Bonus: M give out bonus when the company has good profit. Business Report As a world-leading cosmetic company of Australia and established in 1985, Jurlique has expanded its customers at a staggering rate recently. I have used its products for many years and am one of its loyal customers. Although Jurlique has conducted its businesses beyond Australia and gradually penetrated into many other countries, it neglects an imperative country that can contribute to boost its sales and profits significantly, namely China. Because Jurlique has not entered into Chinese market, every time I come back to China, my relatives and friends always will ask me to bring them its products. Therefore, I am thinking whether Jurlique can expand its businesses into Chinese market so that its loyal customers can purchase its products conveniently and easily. It is widely know that the most unique quality of Jurlique is its natural elements in products. Almost all the other cosmetic products contain various chemical compositions that may potentially have subtle negative influence on customers. However, Jurlique plants raw materials that its products need on its own and provides pure and natural materials for its products, so that these products are environmental friendly. Due to such unique character, Jurlique gradually attracts more and more loyal customers. Thus, for Jurlique, operating its businesses in China becomes increasingly necessary. With Chinese cheap labour, Jurlique can establish factory in China to manufacture its products. And with the assistance of excellent marketing strategies, there is no doubt that Jurlique can achieve huge success in Chinese market. Executive Summary Jurlique can select China to be its target country. As an emerging country, China has the highest GDP growth around the world. This situation means that there are numerous opportunities for various companies to conduct their businesses in this emerging market. Hence, Jurlique can profit from these numerous opportunities by operating its businesses there. Furthermore, owning the largest population around the world, there is no denying that China has significant potential for digesting the products of Jurlique. To be more specific, Chinese people are more affluent than before. It is universally acknowledged that during the economic crisis period, Chinese people contribute the most to continue flourishing luxury industry. And Chinese women lay more emphasis on their faces than before, thereby providing enormous opportunity for cosmetic industry. Consequently, China is an extremely appropriate choice for Jurlique to expand its business. Because Jurlique is a famous brand around the world and and belongs to high-end products. Therefore, it mainly targets its customers in China at affluent people. Although affluent people only account for small part of the whole Chinese people, due to the large population base, there are still a large number of Chinese people to spend money on its products. Jurlique can distribute its products in China mainly through two ways. The first one is online sales. The prevalent online shopping phenomenon in China can help Jurlique reach the most potential customer. The other one is set up counters in shopping malls, which is the most frequent places people go to buy cosmetics. Campaign Strategy It has been mentioned that the main potential customers of Jurlique are affluent women. And those women generally live in such big cities as Beijing, Shanghai, Shenzhen and so on. Therefore, Jurlique can start its business from the Chinese fashion city, namely Shanghai. It is widely known that Shanghai women usually spend more time and money than others on makeup. And then this company can gradually penetrate its business into other cities and take full advantages of Chinese market to expand its businesses, thereby achieving high profits. Undeniably, the giant influence of advertisement can not be ignored and therefore the first step of starting Jurlique's business should be effective advertising. Firstly, appropriate slogan should be made. Because the unique quality of Jurlique is its natural and pure raw material and the main function of its products is make women be beautiful and charming, the brand slogan can be â€Å"for your natural beauty†. As to advertisement, Chinese people should be its models in order to show people directly that products of Jurlique can beautify not only western people but also eastern people. In order to boost its sales effectively and smoothly, Jurlique should conduct some promotions in accordance with local culture. And the most effective promotional method should be advertising (Gabriel, Kottasz, Bennett, 2006). There are a host of ways can be used for advertising. The most effective one is TV advertising. To be more precise, there are numerous fashion programs on TV now and they attract a vast number of fashion people to be their audience. More importantly, some TV stations even specially set up a fashion channel to broadcast fashion related programs. As a consequence, by advertising on these channels, Jurlique can effectively and efficiently cover its target customers as many as possible. Additionally, Jurlique also can advertise on fashion magazines. These magazines have the same target customers as Jurlique and therefore can effectively and efficiently deliver its information to customers. Another advertising way is billboards. They generally should be established in subway station (Low, Mohr, 2000), because in China, the majority of white-collars who can be potential customers of Jurlique are prone to take subway when getting off work. During the time of waiting for trains, people usually have nothing to do. If there are some gorgeous billboards in front of them, they are inclined to staring at these billboards to appreciate their fabulous content. And them, these people may be motivated in large distance to buy the advertised products. In order to make Jurlique operate smoothly in China, this company also should consider the timeline and costs of its expansion. As to timeline, Jurlique can start its business from Shanghai. About several months later, its business can be expanded to Beijing, and then other big cities. Turning to cost, it is one of the most crucial parts for company, because it relates to its profits. For cosmetic business, advertisements usually occupy the most costs, because gorgeous and luxury advertising contents can contribute to consolidate its high-end position and the high price can offset increased cost in advertisement (Mitchel, 1985). As a result, Jurlique can allocate more money on advertising costs than other aspects. Business Report It is specialized in the selling of clothing, home products and luxury food products. Indeed, the company concentrate itself on quality products for well off customers. It Is employing more that 85 81 3 person all over the world In 2014 and got a turnover retailer market. II. Findings A. Structure Over its development M&S has changed of structure. It became over the years, a flatter structure organization. Employees got more responsibilities that enable them to take quick decision. They must be prepared to explain and Justify the decision they take.In order to development that structure, M&S has given more importance to the development of employees ‘ careers by set up training and reviewing of skills in concussion session between employees. Moreover, employees are able to create a career planning profile that enables them to focus on their next target role. It shows how M is supporting the development of skills within the company. The aim of this strategy is to make evolve with out interruption the skills of employees and by this improve performance of the company.It brings benefits to both parts for they own development. By training and developing its staff well, Marks & Spencer is in a position to develop a competitive advantage over its competitors. M success is due to its guiding principles: Inspiration – generating new ideas that excite customers, enthuse people and enhance business. Innovation – focusing on continuous improvement, pushing boundaries and encouraging experimentation. Integrity – doing the right thing, not the easy thing; building trust and reinforcing our reputation.In Touch – understanding what's important to customers, the communities in which it works. M&S is also engaged a Policy of Equal Opportunities Policy in order to diversify employees. They promote an environment free from discrimination, harassment to ensure everyone equality of opportunity to achieve their potential. All employment decision is ob jective based on work criteria and individual merit. M&S try to maximize personal and commercial opportunities. M&S think that employees need to be well rewarded for the work.That's why they developed a reward package that's proven to attract, motivate and retain the best people. This package include: Pay – Checking salaries against other companies to make sure of the competitiveness of M&S. Moreover, extra performance is rewarded by increasing pay to recognize individual achievements. Employee discount: Every employee gets a 20 % discount on all in tore and online purchase. Holiday- Employees get a minimum of 28 days ‘statutory holiday per year. Bonus: M give out bonus when the company has good profit.

Reliable Resources – Gen/200c

When doing research and determining which resources are reliable and relevant there is one thing to keep in mind; not all information is created equal. Information can come in many forms and distinguishing the good from the bad can sometimes resemble walking through a mine field. One wrong source and your whole paper can explode. Sure it may not be that dramatic but the bottom line is good information will strengthen your paper; bad information will weaken it. If the resources used are not accurate or irrelevant, it can invalidate your argument or viewpoint.If you utilize a source that has been referenced numerous times or compare information from various sources that can strengthen your work. Sources found on educational or government sites can reinforce your writing because it is corroborated by documentation. Other sites should be avoided since the information found there is tough to substantiate. In order to determine if a source is reliable, you should consider where the informa tion originated, research the author, and evaluate all sources.Oftentimes, common sense and knowledge of a particular subject matter can be vital in deciding whether or not a source is reliable and uncovering author bias. Does the information seem objective? Is it contradictory or inconsistent? Does the writer have an obvious agenda? Is there more emotion in the writing than facts? These are questions to ask when determining bias. Also, check to see if the author can substantiate his/her claims with evidence. After finding information that supports your topic or argument, investigate the author(s) to verify credentials.If the article is written by an educator, go to the university or school’s web page and confirm employment. If their work is in a peer-reviewed journal then it is considered to be reliable. Each article in the journal undergoes an arduous review process and is assessed for accuracy by peers and experts. These journals include an expansive bibliography which cit es other reliable sources solidifying the credibility of the article. However, it is sometimes necessary to verify the other sources to make sure each one is used in context to your research. . References Farooq, S. U. , Rehmani, R. , & Afridi, S.A. (2010,  June). Enhancing productivity and efficiency with time management. European Journal of Scientific Research,  43(2), 252-255. Retrieved from EBSCOhost database. This is an article covering the importance of attitude in time management. It discusses how time management is a personal commitment and focuses on accountability. It outlines goal setting, establishing priorities, communication, and avoiding procrastination as important aspects of effectively managing time and enhancing productivity. Radar, L. A. (2005,  Jan/Feb). Goal setting for students and teachers. Clearing House, 78(3), 123-126.Retrieved from EBSCOhost database. This article discusses the importance of teaching goal setting to students in order to guide them t o success. It points out six steps that can lead students toward accomplishing their goals and communicates ways to overcome obstacles. Ellis, D. (2011). Becoming a master student (13th ed. ). Boston, MA: Wadsworth, Cengage Learning, 67-83. According to Ellis (2011), â€Å"The purpose of this book is to help you make a successful transition to higher education by setting up a pattern of success that will last the rest of your life† (p. 1).

Political and Administrative Theories

John Stuart Mill in his book â€Å"On Liberty† argues that civil liberty is not something that is widely spread out much in human history. He acknowledges that despotism is the government’s legitimate mode in dealing with barbarians towards creating prospects in the future life of the people. He continues to say that once mankind is capable of being controlled by his own improvement through persuasion or conviction, it therefore implies the passive possession of mankind in the modalities of governance.The compulsive style of ruling is no longer a means of rule that may be accepted (John, 1863). Mill argues that an individual’s decision over his own mind and body implies personal sovereignty. It sounds sensible and convincing though there is no simplicity in the issue of liberty. Mill believes that, the only freedom that requires conviction is the one in which we are able to pursue our own good in a way that is of our own desire. This aspect will only be possible when we do not happen to impede or deprive the efforts of others in pursuing their own good.He constantly indicates that there is no deal that is of great to worry or say about liberty prior to the final hurdle that one gets. In many areas and aspects of humanity, liberty is spelt as having various difficulties (John, 1863). In his book, Mill talks about the liberty of discussion and thought. He believes that it is important that every person can give whatever they belief on regardless of how it crushes the majority. Consequently, every person’s voice should be given the opportunity of evaluation since it reflects the conceptions held by an individual.Thomas Huxley `Evolution and Ethics’. Thomas Huxley in his book of evolution and ethics uses the two approaches of serious misapplication and morally repugnant Darwinian Theory to the subject of ethics. He states that a society progresses best through those people who prove themselves ethically and fit physically. In his book, Huxley says that there is a war between the psyches of human within themselves. He further states that humans are alienated in the societies’ moral precepts and in cosmos. They are perceived as important in conflict with the existence of the natural conditions.Huxley however saw the dictates of morality as the key in human future for his success and happiness (Thomas, 1958). He however states that natural selection needs not to be deemed as a mixture of blessing, but as a mixture that is damnable. Additionally, natural selection is not a natural evil. He gives the examples of floods, hurricanes and earthquakes killing people as natural evils. These are evils that are unequivocal, but distinct from a point that is capable of leading us into a condemnatory and a retributive mind frame. Elsewhere, he states that natural selection is neither culpably nor intentionally evil.It is only people’s ways and action that are evil. The natural selection evils are quite sinist er than those which are derived from competition in death or life for necessities that are scarce (Thomas, 1958). It is the perversity that is heightened of evil due to the good of natural selection as found in one organism when compared to the evil of another organism evil. He continues to say that the good of one organism in one respect is its own evil in the respect of another organism. Consequently, anything that has good also posses evil. Reference John Stuart Mill (1863) On Liberty. London, Longmans, Green Reader and Dyer Thomas Haxley (1958) Evolution and Ethics. London, Routledge